Service Management and Operations

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9780130813381: Service Management and Operations
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for undergraduate and graduate courses in Service Management or Service Operations Management.

This text takes a multidisciplinary perspective. Drawing upon research from economics, consumer behavior, marketing, strategy and operations management, it offers coverage of the topics relevant to service management and operations. The text first introduces the major concepts of service, then how to build the service system to create customer value, followed by operational issues and some of the tools for managing a service operation.

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Other Popular Editions of the Same Title

9780536462718: Service Management and Operations

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ISBN 10:  0536462712 ISBN 13:  9780536462718
Publisher: Prentice Hall, 2007
Softcover

9780130563446: Service Management and Operations

Pearso..., 2000
Hardcover

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