Service Management and Operations

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9780130813381: Service Management and Operations

for undergraduate and graduate courses in Service Management or Service Operations Management.

This text takes a multidisciplinary perspective. Drawing upon research from economics, consumer behavior, marketing, strategy and operations management, it offers coverage of the topics relevant to service management and operations. The text first introduces the major concepts of service, then how to build the service system to create customer value, followed by operational issues and some of the tools for managing a service operation.

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ISBN 10: 0130813389 ISBN 13: 9780130813381
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Cengiz Haksever, Barry Render, Roberta S. Russell, Robert G. Murdick
Published by Prentice Hall (1999)
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Book Description Prentice Hall, 1999. Paperback. Book Condition: New. 2. Bookseller Inventory # DADAX0130813389

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Haksever, Cengiz; Render, Barry; Russell, Roberta S.; Murdick, Robert G.
Published by Prentice Hall (1999)
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