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for undergraduate and graduate courses in Service Management or Service Operations Management.
This text takes a multidisciplinary perspective. Drawing upon research from economics, consumer behavior, marketing, strategy and operations management, it offers coverage of the topics relevant to service management and operations. The text first introduces the major concepts of service, then how to build the service system to create customer value, followed by operational issues and some of the tools for managing a service operation.
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Book Description Prentice Hall. Condition: new. Seller Inventory # think0130813389
Book Description Prentice Hall, 1999. Soft cover. Condition: New. 2nd Edition. Seller Inventory # ABE-1581074231009
Book Description Condition: New. New. Seller Inventory # S-0130813389
Book Description Condition: New. New. Seller Inventory # EX-0130813389
Book Description Brand: Prentice Hall, 1999. Paperback. Condition: BRAND NEW. Seller Inventory # 0130813389_abe_bn