Exploring Corporate Strategy: Text Only (5th Edition)

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9780130807397: Exploring Corporate Strategy: Text Only (5th Edition)

Strategic Management at all levels both in UK and Europe. Europe's most successful strategy textbook - with combined total sales of more than 500,000 - covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. Thoroughly revised, this 6th edition promises to be the best yet. For the first time ever the authors introduce the concept of viewing strategy through three separate lenses: 1) the tradition 'design' view of strategy, 2) the notion that strategy can arise from 'experience' and culture; and 3) the notion that strategy can be a product of emergent 'ideas'.

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From the Back Cover:

The sixth edition of internationally acclaimed strategy volume retains the established strengths of previous editions while updating and revising material to address today's corporate climate. The book builds on the practice of strategic management and blends theory with practice with case studies for experiential learning that allow readers to apply concepts and theories and build their own. The book emphasizes the importance of a clear analysis of the strategic situation facing the organization and a rational assessment of future options as it draws on the growing research and literature on decision-making processes within a political and cultural context. The volume comprehensively addresses the strategic position, strategic capability, expectations and purposes, corporate-and business-level strategy, directions and methods of development, strategy into action, and managing strategic change plus it includes extensive case studies. For managers and potential managers.

Review:

"'New edition of a widely used and respected strategy textbook. Extensive teaching support.' " Dr Bruce Lloyd, Book Review Editor for LRP

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Johnson, Gerry; Scholes, Kevan
ISBN 10: 0130807397 ISBN 13: 9780130807397
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Book Description 1998. Paperback. Book Condition: New. Explains why the study of strategic management is important and a framework of ways of understanding strategic issues. Bookseller Inventory # 000544

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Gerry Johnson, Kevan Scholes
Published by Prentice Hall (1998)
ISBN 10: 0130807397 ISBN 13: 9780130807397
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Book Description Prentice Hall, 1998. Paperback. Book Condition: New. 5. Bookseller Inventory # DADAX0130807397

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