Written by a marketer/decision scientist team, this text explores all aspects of the discipline of direct marketing management ― with a focus throughout on the best state-of-the-art practices and supporting research and theory.
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Book Description Hardcover. Condition: New. Seller Inventory # Abebooks21820
Book Description Condition: New. New! This book is in the same immaculate condition as when it was published. Seller Inventory # 353-0130804347-new