Written by a marketer/decision scientist team, this text explores all aspects of the discipline of direct marketing management ― with a focus throughout on the best state-of-the-art practices and supporting research and theory.
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Book Description Condition: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # B18M-00566
Book Description Hard cover. Reprint. Sewn binding. Paper over boards. 501 p. Audience: General/trade. Book Condition: Near fine. Clean and sharp cornered. Tight binding. Dj. Condition: very good. Very good in very good dust jacket. Seller Inventory # KensBooks2.0025169