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Written by a marketer/decision scientist team, this text explores all aspects of the discipline of direct marketing management ― with a focus throughout on the best state-of-the-art practices and supporting research and theory.
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About the Author:
Mary Lou Roberts has been a tenured professor of marketing at the University of Massachusetts and held a number of administrative positions there including Director of Development. She currently teaches Internet Marketing to a global cadre of students at the Harvard University Extension School. Her Ph.D. in marketing is from the University of Michigan. She is senior author of Direct Marketing Management, 2e, available on her website www.marylouroberts.info. She has published extensively in marketing journals in the U.S. and Europe. Dr. Roberts is a frequent presenter on programs of both professional and academic marketing organizations, and has consulted and provided planning services and management training programs for a wide variety of corporations and non-profit organizations. She has been an active member of many professional organizations and has served on a number of their boards.
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- PublisherPearson Education (US)
- Publication date1989
- ISBN 10 013214784X
- ISBN 13 9780132147842
- BindingHardcover
- Number of pages440
- Rating
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Direct Marketing Management
Published by
Pearson College Div
(1989)
ISBN 10: 013214784X
ISBN 13: 9780132147842
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Hardcover
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Book Description Condition: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # B18M-00566
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Direct Marketing Management
Published by
Prentice Hall
(1989)
ISBN 10: 013214784X
ISBN 13: 9780132147842
Used
Hardcover
Quantity: 1
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Book Description Hard cover. Reprint. Sewn binding. Paper over boards. 501 p. Audience: General/trade. Book Condition: Near fine. Clean and sharp cornered. Tight binding. Dj. Condition: very good. Very good in very good dust jacket. Seller Inventory # KensBooks2.0025169
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