Direct Marketing Management

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9780130804341: Direct Marketing Management

Written by a marketer/decision scientist team, this text explores all aspects of the discipline of direct marketing management — with a focus throughout on the best state-of-the-art practices and supporting research and theory.

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Roberts, Mary Lou; Berger, Paul D.
Published by Prentice Hall (1999)
ISBN 10: 0130804347 ISBN 13: 9780130804341
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Roberts, Mary Lou; Berger, Paul D.
Published by Prentice Hall (1999)
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Roberts, Mary Lou; Berger, Paul D.
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Roberts, Mary Lou; Berger, Paul D.
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Roberts, Mary Lou; Berger, Paul D.
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