Synopsis
For the undergraduate course in Principles of Management.
Modern Management has a traditional, balanced approach to Planning, Leading, Organizing and Controlling topics. A new digital focus (full Chapter 23 and part of Chapter 1). New skills video program and end-of-chapter skills exercises. A Mastering Management CD-ROM included in every copy walks students through typical management scenarios using video and quizzing exercises.
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About the Author
Certo is a cofounder of WebSolvers, Inc., a consultancy specializing in developing ebusiness solutons for corporations. He is former dean and professor of management at the Crummer Graduate School of Business at Rollins College.
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Modern Management (9th Edition)
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Modern Management (9th Edition)
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Modern Management (9th Edition)
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Modern Management: Adding Digital Focus
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Prentice Hall, Saddle River, NJ, 2003
ISBN 10: 0130670898
ISBN 13: 9780130670892
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Modern Management (9th Edition)
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Modern Management (9th Edition)
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