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Synopsis
Product strategy and management are at the very heart of marketing and should lie at the core of a firm's overall strategy. Knowledge and understanding of the nature and practice of product strategy and management are necessary elements in the development and formation of the professional manager. Baker offers a review and analysis of the issues involved in managing products through their life cycle. Takes an integrated approach, emphasising the importance of involving all business functions within the product life cycle.
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Product Strategy And Management
Seller: AwesomeBooks, Wallingford, United Kingdom
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Textbook Binding. Condition: Very Good. Product Strategy And Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780130653680
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Product Strategy and Management
Published by
Pearson Education, Limited, 1998
ISBN 10: 0130653683
ISBN 13: 9780130653680
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Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP69948340
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Product Strategy And Management
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
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Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # rev1522239498
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Product Strategy And Management
Seller: Bahamut Media, Reading, United Kingdom
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Textbook Binding. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780130653680
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Product Strategy and Management
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780130653680. Seller Inventory # 9451830
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Product Strategy And Management
Published by
Prentice Hall PTR, United Kingdom, Harlow, 1998
ISBN 10: 0130653683
ISBN 13: 9780130653680
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Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001524428
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Product Strategy and Management
Published by
Financial Times Prent.Int 06.10.1998, 1998
ISBN 10: 0130653683
ISBN 13: 9780130653680
Used
Seller: Sigrun Wuertele buchgenie_de, Altenburg, Germany
Seller rating 5 out of 5 stars
Condition: sehr gut - gebraucht. Lehrbuch 507 S. Sehr guter Zustand, ohne Namenseintrag Zustand: 2, sehr gut - gebraucht, Lehrbuch Financial Times Prent.Int , 1998-10-06 507 S. , Product Strategy and Management, Baker, Michael J. Seller Inventory # BU233430
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Product Strategy and Management
Published by
Financial Times Prent.Int 06.10.1998, 1998
ISBN 10: 0130653683
ISBN 13: 9780130653680
Used
Seller: Sigrun Wuertele buchgenie_de, Altenburg, Germany
Seller rating 5 out of 5 stars
Condition: sehr gut - gebraucht. Lehrbuch 507 S. Sehr guter Zustand, ohne Namenseintrag Zustand: 6, sehr gut - gebraucht, Lehrbuch Financial Times Prent.Int , 1998-10-06 507 S. , Product Strategy and Management, Baker, Michael J. Seller Inventory # BU234321