Product Strategy and Management

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9780130653680: Product Strategy and Management

Product strategy and management are at the very heart of marketing and should lie at the core of a firm's overall strategy. Knowledge and understanding of the nature and practice of product strategy and management are necessary elements in the development and formation of the professional manager.  Baker offers a review and analysis of the issues involved in managing products through their life cycle. Takes an integrated approach, emphasising the importance of involving all business functions within the product life cycle.

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Baker, Michael John, Hart, Susan J., Hart, Susan, Baker, Michael
Published by Prentice Hall (1996)
ISBN 10: 0130653683 ISBN 13: 9780130653680
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Baker, Mr Michael and Hart, Susan
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Book Description Financial Times/ Prentice Hall, 1998. Textbook Binding. Book Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Bookseller Inventory # CHL1796025

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Baker, Michael John, Hart, Susan J., Hart, Susan, Baker, Michael
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Book Description Prentice Hall, 1996. Book Condition: Good. 1st Edition. N/A. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP69948340

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Baker, Michael John, Hart, Susan J., Hart, Susan, Baker, Michael
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Mr Michael Baker, Susan Hart
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Mr Michael Baker, Susan Hart
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Book Description Financial Times/ Prentice Hall 06/10/1998, 1998. Book Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780130653680

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Mr Michael Baker, Susan Hart
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Book Description Financial Times/ Prentice Hall 06/10/1998, 1998. Book Condition: Good. This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # 9053-9780130653680

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Baker, Mr Michael
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