Electronic Commerce 2002: A Managerial Perspective

3.91 avg rating
( 152 ratings by GoodReads )
 
9780130653017: Electronic Commerce 2002: A Managerial Perspective

For one/two-semester courses in Electronic Commerce.

One of the first texts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. With a blend of theory and practical application, this text is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and technology.

"synopsis" may belong to another edition of this title.

From the Back Cover:

This is the only text you need for Electronic Commerce. ELECTRONIC COMMERCE: A MANAGERIAL PERSPECTIVE 2002

is

ComprEhensive: It Contains 19 Chapters and 5 Appendices.

AppliCable: It Utilizes Practical Vignettes, Managerial Cases, and Hundreds of Exercises to Illustrate Concepts.

COmplete: It Integrates www.prenhall.com/turban—interactive Study Guide, Technology Updates, and Added Appendices.

Managerial: It Emphasizes E-Commerce Application and Implementation through Business Models and Technology Essentials.

Multinational: It Stresses the Importance of Global Competition, Partnerships, and Electronic Importing and Exporting.

CurrEnt: It Details Auctions, B2B, the Digital Economy, Mobile Commerce, Wireless Systems, and Intelligence Agents.

Real: It Highlights Industry Examples of Corporations, Small Businesses, Government, and Not-For-Profit Agencies.

InterdisCiplinary: It Provides Functional Perspective from Business Disciplines, Computer Science, Law, Economics, and Sociology.

and...

Web StratEgy Pro: An Interactive, E-Commerce Software Package from Palo Alto Brings the Process of Planning Internet Strategy to Life—Now Available ONLY in Shrinkwrap Packages with Prentice Hall Textbooks Including Turban's Electronic Commerce 2002 Edition.

Your One Source for E-COMMERCE.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

David King; Efraim Turban; H. Michael Chung; Jae K. Lee; Merrill Warkentin
ISBN 10: 0130653012 ISBN 13: 9780130653017
New Hardcover Quantity Available: 1
Seller
AMAZINGBOOKDEALS
(IRVING, TX, U.S.A.)
Rating
[?]

Book Description Hardcover. Book Condition: BRAND NEW. BRAND NEW. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Bookseller Inventory # 0130653012BNA

More Information About This Seller | Ask Bookseller a Question

Buy New
8.26
Convert Currency

Add to Basket

Shipping: 3.20
Within U.S.A.
Destination, Rates & Speeds

2.

Jae Lee, Efraim Turban, David King, Merrill Warken
ISBN 10: 0130653012 ISBN 13: 9780130653017
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801306530171.0

More Information About This Seller | Ask Bookseller a Question

Buy New
8.64
Convert Currency

Add to Basket

Shipping: 3.20
Within U.S.A.
Destination, Rates & Speeds

3.

Efraim Turban, David King, Jae Lee, Merrill Warkentin, H. Michael Chung, Michael Chung
Published by Prentice Hall (2002)
ISBN 10: 0130653012 ISBN 13: 9780130653017
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2002. Hardcover. Book Condition: New. 2. Bookseller Inventory # DADAX0130653012

More Information About This Seller | Ask Bookseller a Question

Buy New
53.25
Convert Currency

Add to Basket

Shipping: 3.20
Within U.S.A.
Destination, Rates & Speeds