Unique in its approach, this text provides students with an intuitive, conceptual understanding of the financial decision-making process―rather than just introducing them to soon-forgotten formulas and calculations of finance. And, by focusing on concept interrelationships, it explores the “big picture” and actual practice―i.e., financial decision making rooted in current financial theory and in the current state of world economic conditions. Throughout, Foundations of Finance eliminates non-essential material and keeps mathematics to a minimum―presenting material at a level accessible to non-finance majors―but with a strong theoretical foundation necessary for more specialized students.
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Keown of Virginia Polytechnic Institute
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