Synopsis
For undergraduate and graduate courses in Strategic Management and Business Policy.
This brief text offers a short, concise explanation of the most important concepts and techniques in Strategic Management. Perfect for corporate and executive training programs. Serves as an excellent supplement to cases and simulations.
"synopsis" may belong to another edition of this title.
From the Back Cover
The third edition of Essentials of Strategic Management contains the following NEW features:
- Adds the strategic inflection point as a triggering event to initiate a strategy review.
- Adds complementors as other stakeholders to Porter's model of industry analysis.
- Provides criticism of SWOT analysis.
- Adds international entry options to the discussion of horizontal growth strategy.
- Extends a discussion of synergy in Chapter 8 with a list of six types of synergy.
"About this title" may belong to another edition of this title.
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Essentials of Strategic Management (3rd Edition)
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Pearson Education Limited, 2002
ISBN 10: 013046595X
ISBN 13: 9780130465955
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Essentials of Strategic Management (3rd Edition)
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Essentials of Strategic Management (3rd Edition)
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Essentials of Strategic Management (3rd Edition)
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Essentials of Strategic Management (3rd Edition)
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Essentials of Strategic Management (Third Edition)
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