The Fast Track to Profit: An Insider's Guide to Exploiting the World's Best Internet Technologies (Hewlett-Packard Professional Books) - Softcover

Caldwell, Lee G.

Softcover

ISBN 10: 0130463477 ISBN 13: 9780130463470

Publisher: Prentice Hall, 2002

Synopsis

This book begins with an insightful synopsis of the business of the Internet. Very short, very clear, very instructive. This sets the stage for understanding the business principles that follow. The book also includes a step-by-step owner's manual, designed to give readers the tools they need to drive the net to greater profitability within their own business.

About this title

From the Back Cover:

An expert blueprint for achieving rapid ROI with Web & Internet technology.

• Your best opportunities for profiting from today's Internet and tomorrow's Internet-related advances
• Six key mistakes you can't afford to make―and how to avoid them.
• Practical strategies and tactics for improving execution and reducing cost
• New business scenarios, best-practice processes, and realistic implementation techniques
• "The Great Eyeball Race": Maximizing the effect of your Web and e-commerce presence
• "Driving the Net": A step-by-step "Internet owner's manual" for executives
• Proven, industry-specific reengineering solutions―in depth

The Fast Track to Profit gives managers an up-to-the-minute briefing on the use of Internet technologies for profit―and realistic, specific techniques for transforming promises into cold, hard cash. Drawing on his immense experience as a strategist, IT leader, and hands-on implementer Lee Caldwell offers insider's solutions for the key challenges of Internet-based reengineering―both technical and human. Caldwell presents detailed, example-rich chapters on maximizing the value of Internet technology.

Your Internet initiatives promised lower costs, greater business value, and stronger, more profitable relationships throughout the entire value chain. It's about time they delivered. In The Fast Track to Profit, Lee Caldwell shows how to make it happen―starting today, and for years to come.

About the Author:

LEE G. CALDWELL, Vice President and CTO of Hewlett-Packard's Imaging and Printing Systems organization, is responsible for strategic planning, business development, and technology strategy. As Director of Internet Technology Strategy for IBM, he was directly responsible for advanced Internet activities across the company. As Associate VP for Information Technology and Dean of Academic Computing at Indiana University, he was responsible for IT for the entire IU system. He holds a Ph.D. in Strategic Management from Texas A&M and a J.D. from BYU.

About this edition

• Publisher: Prentice Hall
• Publication date: 2002
• ISBN 10: 0130463477
• ISBN 13: 9780130463470
• Binding: Paperback
• Number of pages: 224