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The Alignment Effect: How to Get Real Business Value Out of Technology - Softcover

 
9780130449399: The Alignment Effect: How to Get Real Business Value Out of Technology

Synopsis

The Alignment Effect offers managers a systematic blueprint for demanding real accountability and bottom-line business results from their IT investments. Using actual case studies, Faisal Hoque introduces Business Technology Management, a comprehensive approach to aligning technology with business objectives, increasing the efficiency of technology investments, and dramatically reducing the financial and operational risks associated with business and technical change.

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About the Author

Faisal Hoque is Chairman and CEO of enamics, Inc., the industry's first provider of a unified software platform for Business Technology Management (BTM). A globally recognized thought leader, innovator, and expert on the complex business technology needs of the Fortune 500, Mr. Hoque developed one of the earliest Net commerce platforms for General Electric (GE) and holds several patents. Hoque is a sought after speaker and author of the internationally acclaimed e-Enterprise.

Special Contributor:

Ryan J. Sheehan
Senior Research Analyst, enamics, Inc.

For additional information please visit:www.enamics.com/alignment-effect

From the Back Cover

The Alignment Effect offers managers a systematic blueprint for demanding real accountability and bottom-line business results from their IT investments. Using actual case studies, Faisal Hoque introduces Business Technology Management, a comprehensive approach to aligning technology with business objectives, increasing the efficiency of technology investments, and dramatically reducing the financial and operational risks associated with business and technical change.

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