The Essential Guide to Internet Business Technology (Essential Guide Series) - Softcover

Honda, Gail; Martin, Kipp

Softcover

ISBN 10: 0130428205 ISBN 13: 9780130428202

Publisher: Prentice Hall, 2002

Synopsis

Today's business executive must understand Internet technology well enough to ask intelligent questions, set appropriate expectations, and make appropriate decisions. The Essential Guide to Internet Business Technology is the complete non-technical briefing on today's key Internet technologies, written specifically for business decision-makers. Authors Kipp Martin cover every key aspect of Internet technology from a business point of view, delivering expert insight and advice you can act upon. They begin by reviewing Web content development, and the new business opportunities made possible by XML and related technologies. They offer practical guidance on choosing choose Internet service providers, Application Service Providers, and Aggregators. The book also includes a detailed e-commerce update, with lessons learned from the dotcom crash, successful and failed e-business models, and practical techniques for Internet marketing, security, and database integration.

About this title

About the Author

GAIL HONDA is President and CEO of Global Optima Inc., a technology development company in Honolulu, Hawaii. She served as Director of the Program in Applied Quantitative Research at the University of Chicago and on the faculties of the University of Chicago and the University of Hawaii. She holds an MBA and Ph.D. from the University of Chicago, and was a Fulbright Scholar in Tokyo.

KIPP MARTIN is Professor of Operations Research and Computing Technology at the University of Chicago Graduate School of Business. He teaches Internet business technology to MBA students and executives in the U.S. and Europe. He holds a Ph.D. in Management Science from the University of Cincinnati.

From the Back Cover

Internet business technology forevery business professional.

• What every business professional needs to know about Internet technology
• Clear, nontechnical explanations: hardware, software, infrastructure, and more
• The importance of Internet business even after the dot-com crash

Today, every executive and business professional must understand Internet technology well enough to ask the right questions, set the right expectations, and make the best possible decisions―especially after the dot-com implosion. The Essential Guide to Internet Business Technology gives executives, managers, and other nontechnical professionals a complete, up-to-the-minute primer on today's most important Internet technologies―and their business implications. From Internet architecture to e-business marketing, this book delivers current insight and expert advice you can act upon.

• Current Internet hardware and software technologies and their implications
• Web content development and design: what you must know to build effective business sites
• New opportunities made possible by XML and XML-related technologies
• Internet business models and marketing: lessons of the dot-com crash
• Internet security: protecting your data, applications, and customers
• Relational databases, data warehouses, and data mining
• Microsoft(r) .NET versus Linux(r), Java(tm), and the open source movement
• Selecting a Web hosting service, last-mile connection, and application service provider
• Web services, SOAP, middleware, enterprise application integration, and B2B integration

Whether you're a manager, consultant, sales, marketing or PR professional, investor, or student, you need to understand the technologies that will drive the next Internet business revolution. Now, one book illuminates them all: The Essential Guide to Internet Business Technology.

Edition details

• Publisher: Prentice Hall
• Publication date: 2002
• Language: English
• ISBN 10: 0130428205
• ISBN 13: 9780130428202
• Binding: Paperback
• Edition number: 1
• Number of pages: 464