Graphic Design: Vision, Process, Product

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9780130418838: Graphic Design: Vision, Process, Product

For sophomore/senior-level courses in Graphic Design.

Structured to follow the process that nearly all designers use in communication design, this innovative workbook clearly presents and analyzes the universal elements of graphic design that transcend period and style and that are necessary for the creation of “good design.” Each chapter addresses a single element, demonstrating how the element can be used in actual projects, and showing how creative and practical decisions are made in response to project requirements and parameters—with an emphasis on achieving a balance between individual creativity, utility, and responsibility to the client. Example projects featured throughout have been gathered from outstanding contemporary graphic designers, as well as museums and private collections, and represent a diverse range of communication formats (e.g., posters, covers, catalogs, etc.)—executed in a rich sampling of media. Chapters can be used as the basis for actual design projects.

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From the Back Cover:

In a progressive series of chapters, designer Louis Ocepek uses charts, diagrams, and outstanding design examples to illustrate how the design process and the elements of graphic design contribute to the form and function of visual communication projects. The importance of the analytical design process as a tool for creative problem solving is emphasized, while equal attention is given to the importance of ingenuity and intuition. Specific chapters reveal how the essential components of graphic design, such as letters, words, and images are used to address the needs of the client in all aesthetic manner. The formal design elements, such as space, color, line, and shape are presented in the context of historical, modernist, and contemporary projects, demonstrating their impact on both content and visual form. Graphic production is addressed throughout the book from both a practical and creative point of view, demonstrating how budget and technical constraints can he turned to positive effect. Each chapter includes a list of key terms used in the text, designed to stimulate further discussion of specific topics while contributing to the development of a design vocabulary.

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Louis Ocepek
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