It's the words that matter. Research into how people use the Web repeatedly shows that the words used on a website are crucial to its success. It seems obvious when you think about it. Yet we are so preoccupied with the colour, the design, the links and the layout that the question 'What is the site going to say?' is often the last thing we consider. Successful sites are those with a clear purpose, clearly expressed. They contain the right amount of information, and are well structured and presented. Many websites fail because they have not been properly thought out or carefully written. They do not communicate well with the user or give the relevant information. The Web is a demanding medium for writers. You have a few seconds in which to get the user's interest and you can lose it very quickly; you have to organise your material quite differently from the way you would for a printed publication; and your product is never finished. This Simple Guide will help you understand the medium you are writing for and meet those demands. It will take you through the process of writing for the Web step by step, giving you techniques for tackling individual tasks, useful examples of what works and what doesn't, and a reminder of the basic rules of written English. Whether you are starting from scratch or maintaining an existing site, you can keep the Simple Guide by your side and consult it as you go along.
"synopsis" may belong to another edition of this title.
"It may seem expensive for what is little more than a GCSE Internet Literature revision guide, but if you want to get top marks it could be a grade A investment." "PC Basics", September 2001 "...if you're a writer or Web developer looking to improve your Web site with good writing that works on the Internet, this is the perfect book...it's easy to read and follow. It has good explanations, including photos of Web sites and suggestions for how to improve the writing. This may be a simple guide, but with it you'll have a great Web site with quality writing." HTML Guide, about.com
"About this title" may belong to another edition of this title.
Book Description Prentice Hall, 2001. Paperback. Book Condition: Very Good. Very Good condition with no significant faults. Clearly used but very few minor defects. Will look good on your book case after reading but may not be suitable as a present unless hard to find elsewhere SECURE DAILY POSTING FROM UK. 30 DAY GUARANTEE. Bookseller Inventory # mon0001022231
Book Description Prentice Hall, 2001. Paperback. Book Condition: Good. Good condition is defined as: a copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Most items will be dispatched the same or the next working day. Bookseller Inventory # mon0006639447
Book Description Prentice Hall, 2001. Paperback. Book Condition: Good. Sent within 24 hours. Expedited UK delivery available. Previous owners Annotations/Inscriptions. Bookseller Inventory # BBI2040951
Book Description Prentice Hall, 2001. Paperback. Book Condition: Good. All orders are dispatched the following working day from our UK warehouse. Established in 2004, we have over 500,000 books in stock. No quibble refund if not completely satisfied. Bookseller Inventory # mon0002632936
Book Description Prentice Hall, 2001. Paperback. Book Condition: Good. 9780130415578 Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9780130415578
Book Description -. Paperback. Book Condition: Very Good. A Simple Guide to Writing for Your Website This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bookseller Inventory # 7719-9780130415578
Book Description -. Paperback. Book Condition: Good. A Simple Guide to Writing for Your Website This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # 9053-9780130415578
Book Description Prentice Hall 11/06/2001, 2001. Paperback. Book Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 6545-9780130415578
Book Description Prentice Hall 11/06/2001, 2001. Book Condition: Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 2341-9780130415578
Book Description Prentice-Hall. Book Condition: Good. Ex-library, so some stamps and wear, but in good overall condition. Bookseller Inventory # Z1-J-018-00499