Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
"synopsis" may belong to another edition of this title.
Seller: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condition: Very Good. 6. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0130387754-11-1
Seller: Textbook Bookie, Little Rock, AR, U.S.A.
Paperback. Condition: Fair. Book in Fair condition. Seller Inventory # 9780130387752-acceptable
Seller: Textbook Bookie, Little Rock, AR, U.S.A.
Paperback. Condition: Good. Book in Good condition. Seller Inventory # 9780130387752-good
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. 6th Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 5792264-6
Seller: Book_Mob, Santa Clarita, CA, U.S.A.
paperback. Condition: Book in acceptable condition. Some wear on edges and corners. Highlighting and/or writing on some pages.Textbooks may not include supplemental items i.e. CDs, access codes etc.The image in this listing is stock photo for reference. Actual item may differ. Any queries, just ask for photos. Your satisfaction matters!Ships same day in most cases! Seller Inventory # K1-17-10-24-001
Seller: Textbooks_Source, Columbia, MO, U.S.A.
paperback. Condition: Good. 6th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 001067080U
Seller: The Book Cellar, LLC, Nashua, NH, U.S.A.
paperback. Condition: Good. CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. REVIEW COPY. May not include student CD or access code. Some wear, but still a good reading copy. Tape on front or back cover, otherwise in great used condition.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Seller Inventory # 10833193
Seller: Textbookplaza, Sugar land, TX, U.S.A.
Paperback. Condition: Good. $$$***READ THIS PLS.*** $$$ Teacher's Edition (same contents as the student edition plus extra material). Marked Not for Resale with disclaimer. Need it urgently? Upgrade to Expedited. In stock and we ship daily on weekdays & Saturdays. Seller Inventory # o2axd
Seller: Harveston College Textbooks, Temecula, CA, U.S.A.
Soft cover. Condition: New. 5th or later Edition. Seller Inventory # ABE-1663549019238
Seller: A Team Books, Conway, AR, U.S.A.
paperback. Condition: Acceptable. Has used stickers on cover. Proven Seller with Excellent Customer Service. Choose EXPEDITED shipping and get it FAST! Seller Inventory # sun0000011064