Impact: A Guide to Business Communication - Softcover

Northey, Margot

Softcover

ISBN 10: 0130325481 ISBN 13: 9780130325488

Publisher: Prentice Hall Canada, 2001

Synopsis

Appropriate for college, university and MBA-level courses in Business Communications.

Impact is for those who believe thinking through a communications problem is far more effective than plugging in a formula. A conceptual rather than formulaic approach develops students' critical thinking abilities. Once they have mastered the principles in Impact, students will be able to apply them to any writing or speaking task in order to create effective communications. A concise and readable style makes it easy for students to learn what they need without wading through a mass of detail.

Edition details

• Publisher: Prentice Hall Canada
• Publication date: 2001
• Language: English
• ISBN 10: 0130325481
• ISBN 13: 9780130325488
• Binding: Paperback
• Edition number: 5
• Number of pages: 320