Items related to Graphic Communication: Applying Principles

Graphic Communication: Applying Principles - Softcover

Coll, Gary

 
9780130305169: Graphic Communication: Applying Principles
Softcover
ISBN 10: 0130305162 ISBN 13: 9780130305169
Publisher: Pearson, 2001

Synopsis

For courses in Graphic Communication and Graphic Design in departments of Journalism and Mass Communication.

This text/exercise manual is designed for students in a variety of programs, including journalism, mass communication, marketing, advertising, and public relations―careers in which professionals are required to produce high quality printed materials. It prepares them for the broad range of publication challenges they will face on the job, providing extensive practice in converting well-written and edited copy into readable and attractive printed materials, including brochures, letterheads and business cards, signage, packaging materials, or even posters. The exercises engage students in the types of thinking needed to engage others graphically and to produce reasonably professional materials, and focus on the full range of both traditional and computerized tools used to get the job done in a variety of settings.

"synopsis" may belong to another edition of this title.

From the Back Cover

Develop your graphic computer skills!

Learn the fundamental principles of good graphic communication with realistic and simple yet challenging exercises.

Enduring principles of graphic communication are incorporated into the background information of all 24 assignments designed to allow your knowledge of graphic content and form to evolve.

  • Practice producing high-quality products such as brochures, letterheads and business cards, packaging materials and posters.
  • Practice for careers in marketing, communication, advertising, public relations, journalism and more, by reinforcing design and layout skills.
  • Learn about typography, the use of color, paper selection, printing and finishing.
  • Glossary and Index of Tasks included for easy reference.

"About this title" may belong to another edition of this title.

Publisher
Pearson
Publication date
2001
Language
English
ISBN 10 
0130305162
ISBN 13 
9780130305169
Binding
Paperback
Number of pages
160