Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks—and shows exactly how to find and reach your market in today's insanely competitive marketplace. Discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success... and learn how to create tomorrow's blockbuster properties, starting today.
"synopsis" may belong to another edition of this title.
AL LIEBERMAN is Clinical Assistant Professor and Director of the Entertainment, Media & Technology Program at New York University, a state-of-the-art program designed to help MBA and undergraduate students understand the strategy and operating principles that drive each sector of the entertainment industry, the financing of start-ups and product development, the marketing and management of entertainment companies, and relevant technologies that connect entertainment products with consumers.
Lieberman has extensive international and domestic marketing and advertising management experience with global communications companies. He worked at Young & Rubicam in New York, Milan, Italy and Sao Paulo, Brazil, managing Fortune 500 companies' advertising accounts before becoming Executive Vice President of the Wunderman Direct Response Division of Young & Rubicam.
Lieberman later joined Simon and Schuster as Worldwide Director of Marketing, becoming Executive Vice President of its Silhouette Books division. Most recently, he founded and served as CEO of Grey Entertainment, an advertising and marketing company whose entertainment, leisure and recreation clients have included Warner Bros. Studios, ABC Entertainment, Harper Collins, Westinghouse/Group W Radio, Viking Penguin, and Bertelsmann. He continues to maintain an entertainment consulting business.
PATRICIA ESGATE is the Executive Editor of Entertainment Management magazine and The EZone newsletter, both serving the Experiential Industry. Ms. Esgate's 25 years in design, construction, marketing, training, management, operations and new business development is offered to clients through Esgate & Associates, a firm that has specialized in the strategic development of experience-based destinations and branding for over a decade. Her clients include the Walt Disney Company, Universal Studios, Sony, and Jim Henson Productions.
Pat is a member of the International Association of Amusement Parks & Attractions (IAAPA), the American Society of Training and Development (ASTD), and is the past Director of the Northeast Chapter of the Themed Entertainment Association (TEA).
"About this title" may belong to another edition of this title.
Book Description FT Press. PAPERBACK. Book Condition: New. 0130293504 . Bookseller Inventory # HCI4633JWGG041817H0034P
Book Description FT Press. PAPERBACK. Book Condition: New. 0130293504 Ships promptly from Texas. Bookseller Inventory # GLN4821.1MMKL042015H0426B
Book Description FT Press, 2002. Paperback. Book Condition: New. Ships Fast! Satisfaction Guaranteed!. Bookseller Inventory # mon0000505593
Book Description FT Press, 2002. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0130293504
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801302935031.0
Book Description FT Press 2002-05-11, 2002. Paperback. Book Condition: New. 1. 0130293504 We guarantee all of our items - customer service and satisfaction are our top priorities. Please allow 4 - 14 business days for Standard shipping, within the US. Bookseller Inventory # TM-0130293504
Book Description FT Press, 2002. Paperback. Book Condition: New. book. Bookseller Inventory # 0130293504
Book Description FT Press, 2002. Paperback. Book Condition: New. Bookseller Inventory # P110130293504
Book Description FT Press. PAPERBACK. Book Condition: New. 0130293504 New Condition. Bookseller Inventory # NEW6.1038147