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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making: United States Edition - Softcover
Synopsis
For MBA or advanced undergraduate courses in Pricing Strategy or Pricing and Product Policy.
Practical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development.
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From the Back Cover
"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden―these guys know their stuff and it works!" ― Guy Kawasaki, CEO, Garage Technology Ventures
"For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." ― Eric G. Mitchell, President, The Professional Pricing Society
"Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." ― Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University
"An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." ― Dan Nimer, President, DNA Group
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (The Prentice Hall international series in marketing)
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780130262486
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (The Prentice Hall international series in marketing)
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Paperback. Condition: Very Good. The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (The Prentice Hall international series in marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780130262486
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A Guide to Profitable Decision Making: A Guide to Profitable Decision Making: A Guide to Profitable Decision Making: United States Edition
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M0013026248X-V
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780130262486. Seller Inventory # 8724500
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780130262486. Seller Inventory # 8724499
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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Paperback. Condition: Good. 3. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Seller Inventory # 013026248X-11-1
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.46. Seller Inventory # G013026248XI4N00
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