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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making: United States Edition - Softcover
Synopsis
For MBA or advanced undergraduate courses in Pricing Strategy or Pricing and Product Policy.
Practical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development.
"synopsis" may belong to another edition of this title.
From the Back Cover
"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden―these guys know their stuff and it works!" ― Guy Kawasaki, CEO, Garage Technology Ventures
"For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." ― Eric G. Mitchell, President, The Professional Pricing Society
"Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." ― Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University
"An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." ― Dan Nimer, President, DNA Group
"About this title" may belong to another edition of this title.
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The Strategy and Tactics of Pr
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The Strategy and Tactics of Pr
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making: United States Edition
Seller: World of Books Inc, Montgomery, IL, U.S.A.
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Hardback. Condition: Good. Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning. Seller Inventory # CIN013026248XG
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G013026248XI4N00
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G013026248XI4N00
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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Paperback. Condition: Fair. 3. With dust jacket. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 013026248X-7-1-29