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Frank Romano is Melbert B. Cary Distinguished Professor of Graphic Arts at the Rochester Institute of Technology. He is a widely-known consultant to organizations such as Hallmark Cards, RJR Nabisco, and General Electric; founding editor of Electronic Publishing Magazine; and author of several best-selling graphics arts books, including Encyclopedia of Graphic Communications.
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Must reading for every design, publishing, and print professional The only complete, real-world guide to PDF and digital workflow!
PDF and related digital technologies are transforming graphics arts workflow-and with every new job, it seems, come new surprises. Now there's a comprehensive guide to the realities of digital workflow with PDF, by the industry's leading expert and author-Frank Romano. In PDF Printing and Workflow, you'll walk through all you need to know to integrate PDF into digital processes that actually achieve their goals. From preflighting to color management, trapping to RIPping, it's all here-the best practices, pitfalls, workarounds, and compromises that would otherwise take you years to learn.
Discover how designer/printer relationships must evolve to support high-quality, profitable work in digital environments. Implement technology and workflows to support short runs, personalization, repurposing, soft proofing, and other critical new requirements. Get "under the hood" with PDF and PostScript to see why things don't always work as they're supposed to. Whether you're a creative, publishing, or print professional, PDF Printing and Workflow brings together all the theory and practice you need to succeed with digital workflow.
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