Synopsis
For courses in Marketing Management and Marketing Strategy appropriate for undergraduate and graduate courses.
A Framework for Marketing Management has taken the basics from Kotler's successful Marketing Management text and synthesized it into a concise, power-packed version, without excess clutter. It includes all the elements of a successful marketing text such as how to analyze the market, develop strategies, and deliver and manage successful marketing programs. This streamlined approach offers greater classroom flexibility and allows for the seamless integration of CD-ROM simulations, cases, or internet activities.
"synopsis" may belong to another edition of this title.
Synopsis
For courses in Marketing Management and Marketing Strategy appropriate for undergraduate and graduate courses. A Framework for Marketing Management has taken the basics from Kotler's successful Marketing Management text and synthesized it into a concise, power-packed version, without excess clutter. It includes all the elements of a successful marketing text such as how to analyze the market, develop strategies, and deliver and manage successful marketing programs. This streamlined approach offers greater classroom flexibility and allows for the seamless integration of CD-ROM simulations, cases, or internet activities.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for A Framework for Marketing Management
Stock Image
Framework for Marketing Management, A
Published by
Prentice Hall Business Publish, 2000
ISBN 10: 0130185256
ISBN 13: 9780130185259
Used
Paperback
Seller: GoldBooks, Denver, CO, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: very good. Very Good Copy. Customer Service Guaranteed. Seller Inventory # 22A11_13_0130185256
Stock Image
A Framework for Marketing Management
Published by
Pearson Education, Limited, 2000
ISBN 10: 0130185256
ISBN 13: 9780130185259
Used
Softcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 1st. Used book that is in clean, average condition without any missing pages. Seller Inventory # 3110104-75
Stock Image
Framework for Marketing Management, A
Published by
Prentice Hall Business Publish, 2000
ISBN 10: 0130185256
ISBN 13: 9780130185259
Used
paperback
Seller: New Legacy Books, Annandale, NJ, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Fast shipping and order satisfaction guaranteed. A portion of your purchase benefits Non-Profit Organizations, First Aid and Fire Stations! Seller Inventory # mon0000036830
Stock Image
Framework for Marketing Management, A
Published by
Prentice Hall Business Publish, 2000
ISBN 10: 0130185256
ISBN 13: 9780130185259
Used
paperback
Seller: New Legacy Books, Annandale, NJ, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. Fast shipping and order satisfaction guaranteed. A portion of your purchase benefits Non-Profit Organizations, First Aid and Fire Stations! Seller Inventory # 5FSZKH000KPY
Stock Image
Framework for Marketing Management, A
Published by
Prentice Hall Business Publish, 2000
ISBN 10: 0130185256
ISBN 13: 9780130185259
Used
paperback
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_428093885
Seller Image
Framework for Marketing Management, A
Published by
Prentice Hall Business Publish, 2000
ISBN 10: 0130185256
ISBN 13: 9780130185259
Used
Softcover
Seller: Goodwill Books, Hillsboro, OR, U.S.A.
Seller rating 5 out of 5 stars
Condition: acceptable. Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included. Seller Inventory # GICWV.0130185256.A
Stock Image
Framework for Marketing Management, A
Published by
Prentice Hall Business Publish, 2000
ISBN 10: 0130185256
ISBN 13: 9780130185259
Used
Paperback
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0130185256I4N00
Stock Image
A Framework for Marketing Management
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780130185259
Buy Used
£ 4.19
£ 6.98 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
A Framework for Marketing Management
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. A Framework for Marketing Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780130185259
Buy Used
£ 6.24
£ 4.99 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
A Framework for Marketing Management
Published by
Pearson Education, Limited, 2000
ISBN 10: 0130185256
ISBN 13: 9780130185259
Used
Softcover
First Edition
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 1st. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 41062235-75
Buy Used
£ 4.70
£ 8 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available