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Synopsis
For courses in Marketing Management and Marketing Strategy appropriate for undergraduate and graduate courses.
A Framework for Marketing Management has taken the basics from Kotler's successful Marketing Management text and synthesized it into a concise, power-packed version, without excess clutter. It includes all the elements of a successful marketing text such as how to analyze the market, develop strategies, and deliver and manage successful marketing programs. This streamlined approach offers greater classroom flexibility and allows for the seamless integration of CD-ROM simulations, cases, or internet activities.
"synopsis" may belong to another edition of this title.
Synopsis
For courses in Marketing Management and Marketing Strategy appropriate for undergraduate and graduate courses. A Framework for Marketing Management has taken the basics from Kotler's successful Marketing Management text and synthesized it into a concise, power-packed version, without excess clutter. It includes all the elements of a successful marketing text such as how to analyze the market, develop strategies, and deliver and manage successful marketing programs. This streamlined approach offers greater classroom flexibility and allows for the seamless integration of CD-ROM simulations, cases, or internet activities.
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Framework for Marketing Management, A
Published by
Prentice Hall Business Publish, 2000
ISBN 10: 0130185256
ISBN 13: 9780130185259
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Framework for Marketing Management, A
Published by
Prentice Hall Business Publish, 2000
ISBN 10: 0130185256
ISBN 13: 9780130185259
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A Framework for Marketing Management
Published by
Pearson Education, Limited, 2000
ISBN 10: 0130185256
ISBN 13: 9780130185259
Used
Softcover
First Edition
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Framework for Marketing Management, A
Published by
Prentice Hall Business Publish, 2000
ISBN 10: 0130185256
ISBN 13: 9780130185259
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Framework for Marketing Management, A
Published by
Prentice Hall Business Publish, 2000
ISBN 10: 0130185256
ISBN 13: 9780130185259
Used
paperback
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Framework for Marketing Management, A
Published by
Prentice Hall Business Publish, 2000
ISBN 10: 0130185256
ISBN 13: 9780130185259
Used
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Framework for Marketing Management, A
Published by
Prentice Hall Business Publish, 2000
ISBN 10: 0130185256
ISBN 13: 9780130185259
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A Framework for Marketing Management
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A Framework for Marketing Management
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A Framework for Marketing Management
Published by
Pearson Education, Limited, 2000
ISBN 10: 0130185256
ISBN 13: 9780130185259
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First Edition
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