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Synopsis
For courses in Marketing Management and Marketing Strategy appropriate for undergraduate and graduate courses.
A Framework for Marketing Management has taken the basics from Kotler's successful Marketing Management text and synthesized it into a concise, power-packed version, without excess clutter. It includes all the elements of a successful marketing text such as how to analyze the market, develop strategies, and deliver and manage successful marketing programs. This streamlined approach offers greater classroom flexibility and allows for the seamless integration of CD-ROM simulations, cases, or internet activities.
"synopsis" may belong to another edition of this title.
Synopsis
For courses in Marketing Management and Marketing Strategy appropriate for undergraduate and graduate courses. A Framework for Marketing Management has taken the basics from Kotler's successful Marketing Management text and synthesized it into a concise, power-packed version, without excess clutter. It includes all the elements of a successful marketing text such as how to analyze the market, develop strategies, and deliver and manage successful marketing programs. This streamlined approach offers greater classroom flexibility and allows for the seamless integration of CD-ROM simulations, cases, or internet activities.
"About this title" may belong to another edition of this title.
- PublisherPearson
- Publication date2000
- ISBN 10 0130185256
- ISBN 13 9780130185259
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages352
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A Framework for Marketing Management
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A Framework for Marketing Management
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Paperback. Condition: Very Good. A Framework for Marketing Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780130185259
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A Framework for Marketing Management
Published by
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ISBN 10: 0130185256
ISBN 13: 9780130185259
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A Framework for Marketing Management
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A Framework for Marketing Management
Published by
Pearson Education, Limited, 2000
ISBN 10: 0130185256
ISBN 13: 9780130185259
Used
Softcover
First Edition
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Framework for Marketing Management, A
Published by
Prentice Hall Business Publish, 2000
ISBN 10: 0130185256
ISBN 13: 9780130185259
Used
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A Framework for Marketing Management
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Softcover. Condition: Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-446-904
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A Framework for Marketing Management
Seller: Ammareal, Morangis, France
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Softcover. Condition: Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-447-204
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Framework for Marketing Management, A
Published by
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ISBN 10: 0130185256
ISBN 13: 9780130185259
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Framework for Marketing Management, A
Published by
Prentice Hall Business Publish, 2000
ISBN 10: 0130185256
ISBN 13: 9780130185259
Used
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