Integrated Advertising, Promotion, and Marketing Communications - Hardcover

Clow, Kenneth E.; Baack, Donald E.

Hardcover

ISBN 10: 0130175781 ISBN 13: 9780130175786

Publisher: Pearson, 2001

Synopsis

For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions.

This text takes a broader approach than Advertising or Promotions courses. Furthermore, the text gives students an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy.

About this title

From the Back Cover

Advertising PlanPro by Palo Alto Software allows you to quickly and easily create a winning advertising plan through a step-by-step process. Advertising PlanPro addresses the advertising plan needs for all organizations that will benefit from an effective advertising plan.

• Sample plans are included for all combinations of business types―product or service-based organizations that serve consumers or businesses. A non-profit sample advertising plan is also included.
• Plan Wizards guide you through the plan selection process and build a customized advertising plan outline.
• The Task Manager guides you through each step. All tables, charts, and text outlines are customized for your specific needs.
• Contains the tables and essential charts every advertising plan should contain, plus the flexibility to add others.
• Instructions and row-by-row help are provided throughout the software.
• Use the print command to print out a beautifully formatted document that automatically merges text, tables, and charts.

Edition details

• Publisher: Pearson
• Publication date: 2001
• Language: English
• ISBN 10: 0130175781
• ISBN 13: 9780130175786
• Binding: Hardcover
• Edition number: 1
• Number of pages: 638