Graphic Design and Production Technology - Softcover

Greenwald Ed.D., Martin L.; Luttropp MFA, John C.

Softcover

ISBN 10: 0130174459 ISBN 13: 9780130174451

Publisher: Pearson, 2000

Synopsis

For courses in Graphic Design in departments of Computer Arts.

This practical text fills the gap, created by the use of computers, between the traditional job and discipline boundaries and the understanding and cross-disciplinary skills required for designers and production personnel. It deals with not only graphic design and image generation, but also with what happens to the image when it leaves the computer screen. The text contains illustrations and photographs and time-tested, understandable step-by-step explanations of technical subjects and operations. It is well written and precise―it focuses information and delivers it where needed, unlike other texts which tend to overwhelm the reader with complex material. To meet the needs of the changing nature of jobs within the industry, Graphic Design and Production Technology provides valuable information on various production aspects in relation to design which will become increasingly more important as the industry moves towards digital and non-impact printing.

About this title

From the Back Cover

Brings together the areas of creative graphic communication design and production technologies, from the initial inception of a job to the printed and finished product.

• Use the computer as a production tool
• Learn processes from producing thumbnails to post-press finishing techniques
• Examine techniques used to digitize and manipulate data
• Apply Web design basics
• Design interactive multimedia and related production techniques
• Design and produce newsletters, display advertising, catalogs, and brochures

Edition details

• Publisher: Pearson
• Publication date: 2000
• Language: English
• ISBN 10: 0130174459
• ISBN 13: 9780130174451
• Binding: Paperback
• Number of pages: 296