Advertising: Principles and Practice

3.85 avg rating
( 61 ratings by Goodreads )
9780130162052: Advertising: Principles and Practice

Providing a foundation of definitions, concepts and relationships relevant to advertising, this book examines advertising as an integral part of the marketing strategy. Case studies and audio and video examples of key concepts are used, and an instructors manual is available.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace


William Wells; etc.; John Burnett; Sandra Moriarty
Published by Prentice-Hall (1991)
ISBN 10: 0130162051 ISBN 13: 9780130162052
New Hardcover Quantity Available: 1
Irish Booksellers
(Rumford, ME, U.S.A.)

Book Description Prentice-Hall, 1991. Hardcover. Book Condition: New. book. Bookseller Inventory # M0130162051

More Information About This Seller | Ask Bookseller a Question

Buy New
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds