Advertising: Principles and Practice

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9780130162052: Advertising: Principles and Practice

Providing a foundation of definitions, concepts and relationships relevant to advertising, this book examines advertising as an integral part of the marketing strategy. Case studies and audio and video examples of key concepts are used, and an instructors manual is available.

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Wells, William; etc.; Burnett, John; Moriarty, Sandra
Published by Prentice-Hall (1991)
ISBN 10: 0130162051 ISBN 13: 9780130162052
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Wells, William; etc.; Burnett, John; Moriarty, Sandra
Published by Prentice-Hall (1991)
ISBN 10: 0130162051 ISBN 13: 9780130162052
New Hardcover Quantity Available: 1
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Irish Booksellers
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Book Description Prentice-Hall, 1991. Hardcover. Book Condition: New. book. Bookseller Inventory # 0130162051

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