Advertising: Principles and Practice

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9780130162052: Advertising: Principles and Practice

Providing a foundation of definitions, concepts and relationships relevant to advertising, this book examines advertising as an integral part of the marketing strategy. Case studies and audio and video examples of key concepts are used, and an instructors manual is available.

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William Wells, etc., John Burnett, Sandra Moriarty
Published by Prentice-Hall (1991)
ISBN 10: 0130162051 ISBN 13: 9780130162052
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Wells, William
Published by Prentice-Hall (1991)
ISBN 10: 0130162051 ISBN 13: 9780130162052
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Book Description Prentice-Hall, 1991. Hardcover. Book Condition: New. New item. Bookseller Inventory # QX-005-15-8073108

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