Advertising: Principles and Practice - Hardcover

Wells, William; Etc.; Burnett, John; Moriarty, Sandra

 
9780130162052: Advertising: Principles and Practice

Synopsis

Providing a foundation of definitions, concepts and relationships relevant to advertising, this book examines advertising as an integral part of the marketing strategy. Case studies and audio and video examples of key concepts are used, and an instructors manual is available.

"synopsis" may belong to another edition of this title.

About the Author

 

"About this title" may belong to another edition of this title.