Items related to Marketing: Connecting With Customers
Fall '02 courses will receive 3 hole-punched/loose-leaf edition with FREE Marketing Plan Pro. This text communicates precisely what today's outstanding marketers do―CONNECT with their customers―through technology, through relationships, and with diversity―globally and ethically. It provides a contemporary, exciting treatment of marketing that integrates the author's years of teaching, research, and consulting experience with a bias for action and application to real-world issues and forces. In particular, it shows how the Internet has transformed how this "connecting" takes place.
"synopsis" may belong to another edition of this title.
From the Back Cover:
Telling students that the Internet matters is like telling them to breathe. They already know it matters. And they already use it almost as much as they breathe. So what do we teach students about the Internet in the principles class?
The second edition of Marketing- Connecting with Customers builds on the foundation of the first edition while extending the "connecting with customers" theme. A new Bricks or Clicks feature at the end of every chapter shows how companies are embracing—or shunning—the Internet in their efforts to connect with customers, and new vignettes and examples are sprinkled throughout the text to show how companies are connecting with customers right now. These companies range from well-known e-commerce firms such as eBay, Yahoo!, and Palm Pilot, to lesser-known EnronOnline for energy and CAVE, which provides an automatic virtual environment.
To further enhance the experience, the Mastering Marketing CD-ROM can be shrink-wrapped to the text for a nominal fee. Mastering Marketing is a multimedia CD-ROM that uses video and interactive exercises to involve students in actively learning core marketing concepts through a fictional e-business, Canto, as it faces practical marketing problems. Students make decisions by relating key concepts from the book to questions based on the marketing issues faced by the staff of Canto.
The second edition of Marketing- Connecting with Customers builds on the foundation of the first edition while extending the "connecting with customers" theme. A new Bricks or Clicks feature at the end of every chapter shows how companies are embracing—or shunning—the Internet in their efforts to connect with customers, and new vignettes and examples are sprinkled throughout the text to show how companies are connecting with customers right now. These companies range from well-known e-commerce firms such as eBay, Yahoo!, and Palm Pilot, to lesser-known EnronOnline for energy and CAVE, which provides an automatic virtual environment.
To further enhance the experience, the Mastering Marketing CD-ROM can be shrink-wrapped to the text for a nominal fee. Mastering Marketing is a multimedia CD-ROM that uses video and interactive exercises to involve students in actively learning core marketing concepts through a fictional e-business, Canto, as it faces practical marketing problems. Students make decisions by relating key concepts from the book to questions based on the marketing issues faced by the staff of Canto.
"About this title" may belong to another edition of this title.
- PublisherPrentice Hall College Div
- Publication date1998
- ISBN 10 0130158127
- ISBN 13 9780130158123
- BindingPaperback
(No Available Copies)
Search Books: Create a WantIf you know the book but cannot find it on AbeBooks, we can automatically search for it on your behalf as new inventory is added. If it is added to AbeBooks by one of our member booksellers, we will notify you!
Create a Want