Synopsis
Appropriate for introductory university and college courses in Advertising, Marketing Communications, and Promotions.
This full colour text focuses on the wide range of areas included in marketing communications and the tools and techniques needed to create an integrated approach. The goal is to present the wide range of communication messages and the sources that produce them and then illustrate how they can be used for maximum efficiency through a coordinated planning process.
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Integrated Marketing Communications : A Canadian Introduction
Published by
Pearson Education Canada, 2000
ISBN 10: 013015668X
ISBN 13: 9780130156686
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 57754106-6