Exceptionally real-world in focus ― with examples, issues, and applications interlaced throughout ― this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the critical questions that must be resolved.
"synopsis" may belong to another edition of this title.
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. Seller Inventory # OTV.0130145491.G
Seller: HPB-Red, Dallas, TX, U.S.A.
hardcover. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_435494448
Seller: HPB-Red, Dallas, TX, U.S.A.
hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_369977954
Seller: Miki Store, San Jose, CA, U.S.A.
hardcover. Condition: Good. Pages are crisp and clean, no marking. Cover is good. Binding is tight/good. Seller Inventory # ee-bs40
Seller: Aspen Book Co., Denver, CO, U.S.A.
Hardcover. Condition: Good. This hardcover edition of "Advertising: Principles and Practice" is in good condition. The cover shows minor signs of wear, typical for its age, but remains intact and sturdy. The pages are clean and free from inscriptions or library markings. The spine is strong, ensuring the book's durability for continued use and reference. Seller Inventory # A5-B4-AJO-KU-1320
Seller: Buchpark, Trebbin, Germany
Condition: Sehr gut. Zustand: Sehr gut | Seiten: 756 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar. Seller Inventory # 43009329/202
Seller: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Germany
Hardcover. Condition: gut. 1989. Advertising: Principles and Practice In englischer Sprache. pages. Seller Inventory # BN365334