This work analyzes the necessary decisions and the order in which they must be made for the development of a brand's advertising campaign. The book describes relevant research and current practice for each decision and offers suggestions about ways of making it.
"synopsis" may belong to another edition of this title.
Seller: Wonder Book, Frederick, MD, U.S.A.
Condition: Very Good. Very Good condition. 4th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # L15D-01963
Seller: Greenworld Books, Arlington, TX, U.S.A.
Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Seller Inventory # GWV.0130141011.VG
Seller: Better World Books: West, Reno, NV, U.S.A.
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 3109945-75
Seller: Bingo Used Books, Vancouver, WA, U.S.A.
Hardcover. Condition: Very Good. 4th Edition. hardback in very good+ condition. 4th edition. name blacked out inside otherwise clean. Seller Inventory # 124378