Advanced Marketing Strategy: Phenomena, Analysis and Decisions

 
9780130132932: Advanced Marketing Strategy: Phenomena, Analysis and Decisions

Using the language of professional marketers and an integrated managerial/analytic approach, this book covers marketing technology in a three-level theoretical framework supported with case studies.

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Glen L. Urban
Published by Prentice Hall (1990)
ISBN 10: 0130132934 ISBN 13: 9780130132932
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Anybook Ltd.
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Book Description Prentice Hall, 1990. Book Condition: Fair. This book has soft covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. Bookseller Inventory # 3187240

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Glen L. Urban, Steve Star
Published by Prentice Hall (1990)
ISBN 10: 0130132934 ISBN 13: 9780130132932
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Better World Books
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Book Description Prentice Hall, 1990. Book Condition: Good. New edition. N/A. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP66111415

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