Using the language of professional marketers and an integrated managerial/analytic approach, this book covers marketing technology in a three-level theoretical framework supported with case studies.
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Book Description Prentice Hall, 1990. Book Condition: Fair. This book has soft covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. Bookseller Inventory # 3187240
Book Description Prentice Hall, 1990. Book Condition: Good. New edition. N/A. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP66111415