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Synopsis
For undergraduate/graduate courses in Marketing Management.
This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.
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About the Author
Philip Kotler Northwestern University
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- PublisherPearson
- Publication date1999
- ISBN 10 0130122173
- ISBN 13 9780130122179
- BindingHardcover
- LanguageEnglish
- Number of pages784
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Marketing Management: Millennium Edition: United States Edition
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: Fine. Seller Inventory # GOR011196021
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Marketing Management
Seller: Hamelyn, Madrid, M, Spain
Seller rating 4 out of 5 stars
Condition: Como nuevo. : Este libro, un éxito de ventas a nivel mundial, destaca las tendencias y desarrollos más recientes en el marketing global, con énfasis en la importancia del trabajo en equipo entre el marketing y todas las demás funciones del negocio. Introduce nuevas perspectivas en la planificación estratégica de marketing exitosa y presenta ejemplos adicionales de empresas con acciones creativas, centradas en el mercado e impulsadas por el cliente. Cubre temas como la construcción de la satisfacción del cliente, la planificación estratégica orientada al mercado, el análisis de los mercados de consumo y el comportamiento del comprador, el trato con la competencia, el diseño de estrategias y programas de precios y la gestión de la fuerza de ventas. Ideal para gerentes de marketing que desean aumentar su comprensión de los principales problemas del marketing estratégico, táctico y administrativo, junto con las oportunidades y necesidades del mercado en los años venideros. EAN: 9780130122179 Tipo: Libros Categoría: Negocios y Economía Título: Marketing Management Autor: Philip Kotler Editorial: Pearson Idioma: en Páginas: 784 Formato: tapa dura. Seller Inventory # Happ-2024-05-29-a1ea7170
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Marketing Management: Millennium Edition (10th Edition)
Published by
Prentice Hall (edition 10), 1999
ISBN 10: 0130122173
ISBN 13: 9780130122179
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Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.
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Hardcover. Condition: Good. 10. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Seller Inventory # 0130122173-11-1
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Marketing Management
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780130122179. Seller Inventory # 9713168
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Marketing Management: Millennium Edition (10th Edition)
Seller: Wonder Book, Frederick, MD, U.S.A.
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Condition: As New. Like New condition. 10th edition. A near perfect copy that may have very minor cosmetic defects. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Seller Inventory # R10A-04022
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Marketing Management: Millennium Edition (10th Edition)
Seller: Wonder Book, Frederick, MD, U.S.A.
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Condition: Good. Good condition. Millennium edition. 10th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Seller Inventory # Z08B-01857
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MARKETING MANAGEMENT
Published by
PRENTICE HALL, TE MILLENIUM EDITION, 1999
ISBN 10: 0130122173
ISBN 13: 9780130122179
Used
Hardcover
Seller: Librería Rola Libros, SEVILLA, Spain
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TAPA DURA. Condition: Bien. EMPRESA CONSULTE NUESTRAS CONDICIONES Y GASTOS DE ENVÍO. Seller Inventory # 24198
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Marketing Management: Millennium Edition (10th Edition)
Seller: Kell's Books, North Hollywood, CA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. Overall good condition, has some highlighting or writing. 100% Money Back Guarantee on all Items. We believe in providing accurate grading on used books and excellent customer service. Seller Inventory # TXL-100408026
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Marketing Management: Millennium Edition
Seller: BookHolders, Towson, MD, U.S.A.
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Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: tenth ] Publisher: Prentice Hall Pub Date: 7/19/1999 Binding: Hardcover Pages: 784 tenth edition. Seller Inventory # 4216861
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Marketing Management
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 3.55. Seller Inventory # G0130122173I2N00
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