The Marketing Research Process is an invaluable introduction to marketing research. The authors and leading market research practitioners have achieved a textbook that focuses on the process of conducting successful market research. The student is guided through this process in a logical and systematic way commencing with initial exploratory research and ending with media selection, planning and monitoring.
In addition to this the European based examples and up-to-date nature of the book have ensured its popularity throughout four editions.This fifth edition has been updated to take account of changes within the dynamic marketing environment. Specifically there is greater coverage of:
· the impact of information technology and database marketing on the market research industry;
· business to business marketing research with an entirely new chapter devoted to this important topic;
· the international dimensions of marketing research. The Marketing Research Process has long been regarded as a practical text for marketing research. This new edition includes recent case material and end of chapter questions designed to test students' understanding. The book provides a sound foundation for the students of marketing research on degree programmes in universities and for those studying on professional courses in market research from the Market Research Society and the Chartered Institute of Marketing.
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Book Description Financial Times/ Prentice Hall. Book Condition: New. New. Book is new and unread but may have minor shelf wear. Bookseller Inventory # Z1-T-040-00091
Book Description Financial Times/ Prentice Hall, 2000. Print on Demand (Paperback). Book Condition: New. 5. Bookseller Inventory # DADAX0130117536
Book Description Financial Times Prentice Hall, 2000. Taschenbuch. Book Condition: Neu. Gebraucht - Wie neu Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. - Sehr guter Zustand, UNGELESEN, schnelle Lieferung inkl. Rechnung mit ausgew. MwSt. 496 pp. Deutsch. Bookseller Inventory # INF1000034920
Book Description Financial Times/ Prentice Hall, 2000. No binding. Book Condition: New. New item. Bookseller Inventory # QX-133-63-6127106