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Synopsis
There are numerous practitioner-based books that tell readers how to do marketing communications. This book seeks to provide an alternative, perhaps more challenging perspective to the subject, being written from an academic perspective. It seeks to bring together aspects of both marketing and corporate communications on the basis that relationship marketing principles will continue to be the dominant paradigm.
Instructor's Manual with PowerPoint Slides (0-13-010220-2).
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Marketing Communications - Contexts, Contents And Strategies
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Marketing Communications (Second Edition)
Published by
Financial Times/ Prentice Hall, 1999
ISBN 10: 0130102296
ISBN 13: 9780130102294
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Softcover
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
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Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # wbs7842646697
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Marketing Communications (Second Edition)
Published by
Financial Times/ Prentice Hall 11/11/1998, 1998
ISBN 10: 0130102296
ISBN 13: 9780130102294
Used
Softcover
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780130102294
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Marketing Communications (Second Edition)
Published by
Financial Times/ Prentice Hall, 1998
ISBN 10: 0130102296
ISBN 13: 9780130102294
Used
Paperback
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Paperback. Condition: Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Seller Inventory # 1128244
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Marketing Communications (Second Edition)
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Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001294045
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Marketing Communications (Second Edition)
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR001171916
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Marketing Communications: Contexts, Contents and Strategies (Second Edition)
Published by
Financial Times/ Prentice Hall, 1998
ISBN 10: 0130102296
ISBN 13: 9780130102294
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780130102294. Seller Inventory # 9437415
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Marketing Communications: Contexts, contents and strategies
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780130102294. Seller Inventory # 9611028
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Marketing Communications: Contexts, contents and strategies
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780130102294. Seller Inventory # 9611027
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Marketing Communications (Second Edition)
Published by
Financial Times/ Prentice Hall 11/11/1998, 1998
ISBN 10: 0130102296
ISBN 13: 9780130102294
Used
Softcover
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780130102294
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Marketing Communications - Contexts, Contents And Strategies
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