There are numerous practitioner-based books that tell readers how to do marketing communications. This book seeks to provide an alternative, perhaps more challenging perspective to the subject, being written from an academic perspective. It seeks to bring together aspects of both marketing and corporate communications on the basis that relationship marketing principles will continue to be the dominant paradigm.
Instructor's Manual with PowerPoint Slides (0-13-010220-2).
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Marketing Communications - Contexts, Contents And Strategies
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Book Description Prentice-Hall. Book Condition: New. pp. 560. Bookseller Inventory # 5783283
Book Description Prentice Hall, 1999. Paperback. Book Condition: New. 2. Bookseller Inventory # DADAX0130102296
Book Description Prentice Hall, 1999. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-133-69-3717103