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Citation, recommendation, and adoption
The Nov. 9, 1999 issue of Fortune (circulation 762,700) cites the book in discussing knowledge products: "... Take what you know about strategy for ordinary, tangible products, and map that onto what you can learn about the knowledge products you produce and sell. In a forthcoming book, Richard Wang, Co-director for MIT's Total Data Quality Management Program, offers four principles for managing information products: Understand consumers' information needs; create a well-defined production process; stay on top of the life cycle of information products; and appoint product managers. Those principles apply to all kinds of knowledge products; applying them can help you build a strong pillar for an Information Age business."
The Feb. 1, 1999 issue of Computerworld (circulation 170,000) recommends this book as one of five when looking for books to navigate corporate waters as well as E-commerce seas: "Computers churn out tons of data daily, but why is so little of it truly useful to anyone? The authors believe that information should be managed as a product and knowledge as an asset. ... This book is of value to IT managers who are trying to provide an overall framework that incorporates a Web site, intranet, data warehousing, data marts and executive information systems that truly attempt to turn information into knowledge."
The textbook for MIT's Summer Professional Program on Total Data Quality Management (15.56s, June 21-24, 1999), this book has also been used as a reading assignment in many corporate seminars and workshops and well received.From the Back Cover:
One of your company's most valuable assets is going to waste!
Whatever business you're in, chances are you've never really assessed how you manage your most valuable product-information.
Now three leaders in intellectual capital management, Dr. Kuan-Tsae Huang, Professor Yang W. Lee, and Professor Richard Y. Wang, show how information can be assessed, evaluated, managed, and promulgated to make your business more responsive, efficient, and effective. They illustrate their ideas with real-world examples of companies that have faced million-dollar losses due to poor data management, as well as industry leaders who have prospered through Total Data Quality Management. Topics include:
So you've spent millions on information systems to deliver knowledge throughout your company. How do you know you're not just sending bad information faster? Data quality management can bring great rewards in customer service, productivity, and responsiveness. Lack of data quality can cost your company millions. The authors take you step by step through assessing your information assets, planning and implementing quality controls, and institutionalizing continuous information quality improvement efforts. Learn how to structure knowledge management so that your company thrives even in times of high employee turnover.
Turn information into a product, not a by-product, and transform it into profitable knowledge.
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