Operations Management and Interactive CD

 
9780130086433: Operations Management and Interactive CD

(Pearson Education) A broad introduction to the field of operations management, presenting the current view of the operations function as a realistic set of activities and practices that improve everyday life. The CD-ROM contains lecture notes and video cases of real companies, as well as practice problems and questions. DLC: Production management.

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From the Back Cover:

Key Benefit: This concise introduction to operations management, presents a state-of-the art view of the primary activities within the operations function of organizations. Presented in a realistic, global, and existing environment to help readers understand and conceptualize the critical role of operations and the decisions it entails. Key Topics: A strategic focus shows how managers achieve strategies of differentiation, low cost, and response. Numerous corporate examples, along with new tables, figures, and cases are utilized throughout the book. Describes how to achieve global product design, process designs, make location decisions, and deal with foreign cultures and ethics. Further, this edition stresses the service aspects of operations, and regularly notes the distinction between service and manufacturing in operations management.

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