Improving the User Experience through Practical Data Analytics: Gain Meaningful Insight and Increase Your Bottom Line - Softcover

Fritz, Mike

Softcover

ISBN 10: 0128006358 ISBN 13: 9780128006351

Publisher: Morgan Kaufmann, 2015

Synopsis

Improving the User Experience through Practical Data Analytics is your must-have resource for making UX design decisions based on data, rather than hunches. Authors Fritz and Berger help the UX professional recognize and understand the enormous potential of the ever-increasing user data that is often accumulated as a by-product of routine UX tasks, such as conducting usability tests, launching surveys, or reviewing clickstream information. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. You'll be able to more effectively delight your customers, reduce costs, improve productivity ¾ and increase your bottom line. By mastering the use of these techniques, you'll gain meaningful insight and a powerful competitive advantage for your company-and yourself.

About this title

Review

"The writing is clear and lucid. The authors make highly technical content, including the use of necessary equations, readable and understandable... all UX researchers, no matter their experience level, should find this book valuable and so it is recommended." --Computing Reviews

Review

Make data-driven UX design decisions using statistical techniques to gain insight from the ever-increasing amounts of user data

Edition details

• Publisher: Morgan Kaufmann
• Publication date: 2015
• ISBN 10: 0128006358
• ISBN 13: 9780128006351
• Binding: Paperback
• Language: English
• Number of pages: 396