Understanding and Designing Marketing Research - Softcover

 
9780127392219: Understanding and Designing Marketing Research

Synopsis

Looks at the varied and sometimes complicated array of techniques which is known collectively as marketing research. This book introduces marketing research to readers who seek a clear and concise exposition of the topic so that they can interpret, commission and use research in business.

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Other Popular Editions of the Same Title

9781861524645: Understanding and Designing Market Research

Featured Edition

ISBN 10:  1861524641 ISBN 13:  9781861524645
Publisher: Cengage Learning EMEA, 1992
Softcover