Commercial Data Mining: Processing, Analysis and Modeling for Predictive Analytics Projects (The Savvy Manager's Guides) - Softcover

Nettleton, David

Softcover

ISBN 10: 0124166024 ISBN 13: 9780124166028

Publisher: Morgan Kaufmann, 2014

Synopsis

Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business using existing information assets. Expert author David Nettleton guides you through the process from beginning to end and covers everything from business objectives to data sources, and selection to analysis and predictive modeling. Commercial Data Mining includes case studies and practical examples from Nettleton's more than 20 years of commercial experience. Real-world cases covering customer loyalty, cross-selling, and audience prediction in industries including insurance, banking, and media illustrate the concepts and techniques explained throughout the book.

About this title

Review:

This approachable guide will help you avoid costly mistakes when embarking on your commercial data mining project.

About the Author:

David F. Nettleton has more than 25 years of experience in IT system development, specializing in databases and data analysis. He has a Bachelor of Science degree in Computer Science, Master of Science degree in Computer Software and Systems Design and a Ph.D. in Artificial Intelligence. He has worked for IBM as a Business Intelligence Consultant, among other companies. In 1995 he founded his own consultancy dedicated to commercial data analysis projects, working in the Banking, Insurance, Media, Industry and Health Sectors. He has published over 40 articles and papers in journals, national and international congresses and magazines, and has given many presentations in conferences and workshops. He is currently a contract researcher at the Universitat Pompeu Fabra, Barcelona, Spain and at the IIIA-CSIC, Spain, specializing in data mining applied to online social networks and data privacy. Dr. Nettleton was born in England and lives in Barcelona, Spain since 1988.

About this edition

• Publisher: Morgan Kaufmann
• Publication date: 2014
• ISBN 10: 0124166024
• ISBN 13: 9780124166028
• Binding: Paperback
• Number of pages: 300