Commercial Data Mining: Processing, Analysis and Modeling for Predictive Analytics Projects (The Savvy Manager's Guides)

3.5 avg rating
( 2 ratings by Goodreads )
 
9780124166028: Commercial Data Mining: Processing, Analysis and Modeling for Predictive Analytics Projects (The Savvy Manager's Guides)

Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business using existing information assets. Expert author David Nettleton guides you through the process from beginning to end and covers everything from business objectives to data sources, and selection to analysis and predictive modeling. Commercial Data Mining includes case studies and practical examples from Nettleton's more than 20 years of commercial experience. Real-world cases covering customer loyalty, cross-selling, and audience prediction in industries including insurance, banking, and media illustrate the concepts and techniques explained throughout the book. It illustrates cost-benefit evaluation of potential projects. It includes vendor-agnostic advice on what to look for in off-the-shelf solutions as well as tips on building your own data mining tools. Approachable reference can be read from cover to cover by readers of all experience levels. It includes practical examples and case studies as well as actionable business insights from author's own experience.

"synopsis" may belong to another edition of this title.

Product Description:

[ Commercial Data Mining: Processing, Analysis and Modeling for Predictive Analytics Projects By ( Author ) Mar-2014 Paperback

Review:

"...a mandatory volume for anyone who runs data mining projects, since all the steps and most important details that should not be forgotten are described here...I strongly recommend this book for anyone even slightly involved with data mining projects."--IEEE Communications Magazine, Commercial Data Mining

"I strongly disagree with Bellin’s statement that the book will not help practitioners, and one can only conclude that the reviewer is not familiar with what data mining practitioners need." -Computing Reviews, Oct 13, 2014

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

David Nettleton
Published by ELSEVIER SCIENCE TECHNOLOGY, United States (2014)
ISBN 10: 0124166024 ISBN 13: 9780124166028
New Paperback Quantity Available: 10
Seller
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description ELSEVIER SCIENCE TECHNOLOGY, United States, 2014. Paperback. Book Condition: New. 226 x 152 mm. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you ll learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business using existing information assets. Expert author David Nettleton guides you through the process from beginning to end and covers everything from business objectives to data sources, and selection to analysis and predictive modeling. Commercial Data Mining includes case studies and practical examples from Nettleton s more than 20 years of commercial experience. Real-world cases covering customer loyalty, cross-selling, and audience prediction in industries including insurance, banking, and media illustrate the concepts and techniques explained throughout the book. Bookseller Inventory # EOD9780124166028

More Information About This Seller | Ask Bookseller a Question

Buy New
26.11
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

David Nettleton
Published by Morgan Kaufmann Publishers In 2014-03-29 (2014)
ISBN 10: 0124166024 ISBN 13: 9780124166028
New Paperback Quantity Available: 5
Seller
Chiron Media
(Wallingford, United Kingdom)
Rating
[?]

Book Description Morgan Kaufmann Publishers In 2014-03-29, 2014. Paperback. Book Condition: New. Bookseller Inventory # NU-ELS-00005450

More Information About This Seller | Ask Bookseller a Question

Buy New
23.24
Convert Currency

Add to Basket

Shipping: 2.99
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

David Nettleton
Published by ELSEVIER SCIENCE TECHNOLOGY, United States (2014)
ISBN 10: 0124166024 ISBN 13: 9780124166028
New Paperback Quantity Available: 1
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description ELSEVIER SCIENCE TECHNOLOGY, United States, 2014. Paperback. Book Condition: New. 226 x 152 mm. Language: English . Brand New Book. Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you ll learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business using existing information assets. Expert author David Nettleton guides you through the process from beginning to end and covers everything from business objectives to data sources, and selection to analysis and predictive modeling. Commercial Data Mining includes case studies and practical examples from Nettleton s more than 20 years of commercial experience. Real-world cases covering customer loyalty, cross-selling, and audience prediction in industries including insurance, banking, and media illustrate the concepts and techniques explained throughout the book. Bookseller Inventory # AAU9780124166028

More Information About This Seller | Ask Bookseller a Question

Buy New
27.53
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

David Nettleton
Published by ELSEVIER SCIENCE TECHNOLOGY, United States (2014)
ISBN 10: 0124166024 ISBN 13: 9780124166028
New Paperback Quantity Available: 1
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description ELSEVIER SCIENCE TECHNOLOGY, United States, 2014. Paperback. Book Condition: New. 226 x 152 mm. Language: English . Brand New Book. Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you ll learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business using existing information assets. Expert author David Nettleton guides you through the process from beginning to end and covers everything from business objectives to data sources, and selection to analysis and predictive modeling. Commercial Data Mining includes case studies and practical examples from Nettleton s more than 20 years of commercial experience. Real-world cases covering customer loyalty, cross-selling, and audience prediction in industries including insurance, banking, and media illustrate the concepts and techniques explained throughout the book. Bookseller Inventory # AAU9780124166028

More Information About This Seller | Ask Bookseller a Question

Buy New
28.42
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

David Nettleton
ISBN 10: 0124166024 ISBN 13: 9780124166028
New Quantity Available: 1
Seller
Rem Distributors
(NORWALK, CT, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Dust Jacket Condition: New. Shipped promptly and delivered within 3 to 5 working days. For PO BOX, APO, FPO and Puerto Rico addresses delivery done in 20 to 25 working days. Serving customers since 2006. Thousand of satisfied customers!. Bookseller Inventory # REG_9780124166028_Elsev1012_35

More Information About This Seller | Ask Bookseller a Question

Buy New
27.83
Convert Currency

Add to Basket

Shipping: 3.05
Within U.S.A.
Destination, Rates & Speeds

6.

David Nettleton
Published by Elsevier Science & Technology 2014-03-29, San Francisco (2014)
ISBN 10: 0124166024 ISBN 13: 9780124166028
New paperback Quantity Available: 1
Seller
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description Elsevier Science & Technology 2014-03-29, San Francisco, 2014. paperback. Book Condition: New. Bookseller Inventory # 9780124166028

More Information About This Seller | Ask Bookseller a Question

Buy New
26.51
Convert Currency

Add to Basket

Shipping: 4.50
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Nettleton, David
Published by Morgan Kaufmann (2014)
ISBN 10: 0124166024 ISBN 13: 9780124166028
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Morgan Kaufmann, 2014. Paperback. Book Condition: New. book. Bookseller Inventory # 0124166024

More Information About This Seller | Ask Bookseller a Question

Buy New
32.27
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

8.

Nettleton, David
Published by Morgan Kaufmann (2014)
ISBN 10: 0124166024 ISBN 13: 9780124166028
New Softcover First Edition Quantity Available: 1
Rating
[?]

Book Description Morgan Kaufmann, 2014. Book Condition: New. 2014. 1st Edition. Paperback. . . . . . Bookseller Inventory # V9780124166028

More Information About This Seller | Ask Bookseller a Question

Buy New
33.08
Convert Currency

Add to Basket

Shipping: FREE
From Ireland to U.S.A.
Destination, Rates & Speeds

9.

Nettleton, David
Published by Morgan Kaufmann
ISBN 10: 0124166024 ISBN 13: 9780124166028
New Softcover Quantity Available: 1
Seller
Kennys Bookstore
(Olney, MD, U.S.A.)
Rating
[?]

Book Description Morgan Kaufmann. Book Condition: New. 2014. 1st Edition. Paperback. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780124166028

More Information About This Seller | Ask Bookseller a Question

Buy New
34.11
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

David Nettleton
ISBN 10: 0124166024 ISBN 13: 9780124166028
New Quantity Available: 1
Seller
BWB
(Valley Stream, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Depending on your location, this item may ship from the US or UK. Bookseller Inventory # 97801241660280000000

More Information About This Seller | Ask Bookseller a Question

Buy New
34.15
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book