Softcover

ISBN 10: 0124095143 ISBN 13: 9780124095144

Publisher: Morgan Kaufmann, 2013

This is your must-have resource to the theoretical and practical concepts of mobile UX. You’ll learn about the concepts and how to apply them in real-world scenarios. Throughout the book, the author provides you with 10 of the most commonly used archetypes in the UX arena to help illustrate what mobile UX is and how you can master it as quickly as possible. First, you’ll start off learning how to communicate mobile UX flows visually. From there, you’ll learn about applying and using 10 unique user experience patterns or archetypes for mobile. Finally, you’ll understand how to prototype and use these patterns to create websites and apps.

Whether you’re a UX professional looking to master mobility or a designer looking to incorporate the best UX practices into your website, after reading this book, you’ll be better equipped to maneuver this emerging specialty.

• Addresses the gap between theoretical concepts and the practical application of mobile user experience design
• Illustrates concepts and examples through an abundance of diagrams, flows, and patterns
• Explains the differences in touch gestures, user interface elements, and usage patterns across the most common mobile platforms
• Includes real-world examples and case studies for this rapidly growing field

From the Back Cover:

Whether you’re a user experience designer, developer, or just interested in mobile; this is your must-have resource to learning the theoretical and practical concepts of Mobile UX. First, you’ll learn how to communicate Mobile UX visually through the use of flows and wireframes. From there, learn how to apply some of the most common mobile patterns to real-world scenarios. Finally, you’ll understand how to prototype and use these patterns to create mobile websites and apps.Through this process, you will learn what makes Mobile UX unique and how you can quickly master it.

About the Author:

Adrian Mendoza’s career is highlighted by over twelve years of design and user experience in the handheld, pharmaceutical, financial, and educational sectors. His first studio, Synthesis3, worked with several Palm OS software companies in creating a brand for web and retail prominence. In the financial and education sector, customers included Sovereign Bank, Houghton Mifflin, MIT and Harvard. Adrian consulted as a UX Expert and in Information Architect lead roles for Fidelity’s E-business design group, Thomson Financial, Razorfish, Sapient, and T. Rowe Price. Adrian earned his BA from the University of Southern California and his Masters from the Harvard Graduate School of Design.

Currently he is a partner at Mendoza Design, a Boston-based UX and design consultancy; and is a co-founder of Marlin Mobile a user experience, optimization, and performance company. Additionally, he is a senior lecturer at Mass Art in Boston, MA