Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users - Softcover

Beasley, Michael

Softcover

ISBN 10: 0124046193 ISBN 13: 9780124046191

Publisher: Morgan Kaufmann, 2013

Synopsis

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.

About this title

Review:

Web analytics provide incredible insight into what users are doing on websites, enabling you to better understand users and complement other reasearch methods.

From the Back Cover:

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions UX professionals are faced with. Within this book you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users use a website. The book is organized according to the concerns UX practitioners face: analyzing how users move through a website, measuring the effectiveness of design changes, gathering information about users' information needs from what they search for, supporting usability testing findings and so on. This is the must-have resource you need to empower you to start capitalizing on web analytics and analyze websites effectively.

About this edition

• Publisher: Morgan Kaufmann
• Publication date: 2013
• ISBN 10: 0124046193
• ISBN 13: 9780124046191
• Binding: Paperback
• Number of pages: 250