Success in Innovation: Improving the Odds by Understanding the Factors for Unsuccess - Hardcover

Verloop, Jan

 
9780123978899: Success in Innovation: Improving the Odds by Understanding the Factors for Unsuccess
Hardcover
ISBN 10: 0123978890 ISBN 13: 9780123978899
Publisher: Elsevier, 2013

Synopsis

Success in Innovation tackles its subject from a novel perspective: instead of focusing on factors for success, it specifically examines the factors for failure. Similar books often attempt to stimulate more effort on innovation with success stories and methods. But innovation is risky business and most innovative ideas fail. By understanding the typical pitfalls and hurdles in the process, and how to avoid or manage them, readers can significantly improve their chances of success.

Success in Innovation is broad in scope and useful to managers, consultants, entrepreneurs, tech start-ups ― anyone with a stake in new and powerful ideas, products, businesses, or methods. This book helps readers work smarter, not simply more.

  • Provides guidelines for assessing innovative ideas
  • Includes methods for valuing innovation
  • Discusses the danger points in the innovation process
  • Explains the planning and development processes
  • Includes innovation models
  • Discusses the methods for risk assessment

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About the Author

Jan Verloop is consultant in innovation. Besides innovation he has extensive experience in process and product R&D. He advises both start-up and multinationals in Europe, Asia, and America and has built up first-hand experience with successful and failed innovation projects. He is a non-executive director of Oxford Catalysts, a very successful start-up company which started in the cellars of Oxford University and now has facilities in the UK and the USA. He has lectured and advised on innovation in developing countries at major international conferences and smaller think-tanking sessions with heads of state and leaders in government and business.

"About this title" may belong to another edition of this title.

Publisher
Elsevier
Publication date
2013
Language
English
ISBN 10 
0123978890
ISBN 13 
9780123978899
Binding
Hardcover
Number of pages
140

Other Popular Editions of the Same Title

9780323282734: Success in Innovation: Improving the Odds by Understanding the Factors for Unsuccess

Featured Edition

ISBN 10:  0323282733 ISBN 13:  9780323282734
Publisher: Elsevier, 2016
Softcover