Joe Celko has looked deep into the code of SQL programmers and found a consistent and troubling pattern - a frightening lack of consistency between their individual encoding schemes and those of the industries in which they operate. This translates into a series of incompatible databases, each one an island unto itself that is unable to share information with others in an age of internationalization and business interdependence. Such incompatibility severely hinders information flow and the quality of company data. "Data, Measurements and Standards in SQL" reveals the shift these programmers need to make to overcome this deadlock. By collecting and detailing the diverse standards of myriad industries, and then giving a declaration for the units that can be used in an SQL schema, Celko enables readers to write and implement portable data that can interface to any number of external application systems! This book doesn't limit itself to one subject, but serves as a detailed synopsis of measurement scales and data standards for all industries, thereby giving RDBMS programmers and designers the knowledge and know-how they need to communicate effectively across business boundaries. This title collects and details the diverse data standards of myriad industries under one cover, thereby creating a definitive, one-stop-shopping opportunity for database programmers. It enables readers to write and implement portable data that can interface to any number external application systems, allowing readers to cross business boundaries and move up the career ladder. It offers expert advice from one of the most-read SQL authors in the world who is well known for his ten years of service on the ANSI SQL standards committee and Readers Choice Award winning column in Intelligent Enterprise.
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"Unique? Without question. To my knowledge there is nothing out there quite like this. Further, based on his previous books, Joe is eminently qualified to put these "external world" ideas (standard codes used in industry) into the context of relational databases and SQL."--Rudy Limeback - An independent SQL Consultant "This book focuses on the problems of standardization and the related problems of measurements. It is clearly intended to encourage designers to at least be aware of the problems, before their database designs go live."--Computing ReviewsAbout the Author:
Joe Celko served 10 years on ANSI/ISO SQL Standards Committee and contributed to the SQL-89 and SQL-92 Standards. Mr. Celko is author a series of books on SQL and RDBMS for Elsevier/MKP. He is an independent consultant based in Austin, Texas. He has written over 1200 columns in the computer trade and academic press, mostly dealing with data and databases.
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