Business Modeling: A Practical Guide to Realizing Business Value (The MK/OMG Press) - Softcover

Bridgeland, David M.

Softcover

ISBN 10: 0123741513 ISBN 13: 9780123741516

Publisher: Morgan Kaufmann, 2008

Synopsis

As business modeling becomes mainstream, every year more and more companies and government agencies are creating models of their businesses. But creating good business models is not a simple endeavor. Business modeling requires new skills. Written by two business modeling experts, this book shows you how to make your business modeling efforts successful. It provides in-depth coverage of each of the four distinct business modeling disciplines, helping you master them all and understand how to effectively combine them. It also details best practices for working with subject matter experts. And it shows how to develop models, and then analyze, simulate, and deploy them. This is essential, authoritative information that will put you miles ahead of everyone who continues to approach business modeling haphazardly.

About this title

Review:

The definitive book on how and why to create a business model

About the Author:

Dave Bridgeland is currently CTO of Unisys Global Business Transformation. He has work with business modeling and simulation since 1987, and has led business modeling teams and projects at Coopers & Lybrand Consulting, KPMG, and Unisys, and has served as VP of a business modeling tools startup. Dave has created business models for many organizations, including government agencies, financial services companies, telecommunications companies, energy companies, and healthcare organizations.

About this edition

• Publisher: Morgan Kaufmann
• Publication date: 2008
• ISBN 10: 0123741513
• ISBN 13: 9780123741516
• Binding: Paperback
• Number of pages: 406