Probabilistic Methods for Financial and Marketing Informatics

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9780123704771: Probabilistic Methods for Financial and Marketing Informatics

Bayesian Networks are a form of probabilistic graphical models and they are used for modeling knowledge in many application areas, from medicine to image processing. They are particularly useful for business applications. This book provides unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance. It shares insights about when and why probabilistic methods can and cannot be used effectively. It also provides complete review of Bayesian networks and probabilistic methods for those IT professionals new to informatics.

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Review:

I think that I am quite safe in saying that Dr. Neapolitan is a
well-known and respected researcher in the field of probabilistic reasoning
and Bayesian Inference. He is certainly an eminently suitable and
well-qualified author for the text that he is proposing -- Carl Entemann, Roosevelt Univ

One of the features I appreciate most is that almost all the
examples refer to real-world situations, which is especially useful because
it shows how to build probabilistic models for other domains
-- Francisco Diez, UNED, Madrid, Spain

Previously I have read chapters/books by Rich Neapolitan; he
generally writes very well. He is well-known in the field and actively
participates in research on the foundations of Bayesian networks -- Chris Meek, Microsoft Corporation

About the Author:

Richard E. Neapolitan is professor and Chair of Computer Science at Northeastern Illinois University. He has previously written four books including the seminal 1990 Bayesian network text Probabilistic Reasoning in Expert Systems. More recently, he wrote the 2004 text Learning Bayesian Networks, the textbook Foundations of Algorithms, which has been translated to three languages and is one of the most widely-used algorithms texts world-wide, and the 2007 text Probabilistic Methods for Financial and Marketing Informatics (Morgan Kaufmann Publishers).

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Richard E. Neapolitan, Xia Jiang
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Book Description ELSEVIER SCIENCE TECHNOLOGY, United States, 2007. Hardback. Book Condition: New. New.. 244 x 196 mm. Language: English . Brand New Book. Probabilistic Methods for Financial and Marketing Informatics aims to provide students with insights and a guide explaining how to apply probabilistic reasoning to business problems. Rather than dwelling on rigor, algorithms, and proofs of theorems, the authors concentrate on showing examples and using the software package Netica to represent and solve problems. The book contains unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance. It shares insights about when and why probabilistic methods can and cannot be used effectively. This book is recommended for all RD professionals and students who are involved with industrial informatics, that is, applying the methodologies of computer science and engineering to business or industry information. This includes computer science and other professionals in the data management and data mining field whose interests are business and marketing information in general, and who want to apply AI and probabilistic methods to their problems in order to better predict how well a product or service will do in a particular market, for instance. Typical fields where this technology is used are in advertising, venture capital decision making, operational risk measurement in any industry, credit scoring, and investment science. Bookseller Inventory # AA59780123704771

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Richard E. Neapolitan, Xia Jiang
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Book Description ELSEVIER SCIENCE TECHNOLOGY, United States, 2007. Hardback. Book Condition: New. New.. 244 x 196 mm. Language: English . Brand New Book. Probabilistic Methods for Financial and Marketing Informatics aims to provide students with insights and a guide explaining how to apply probabilistic reasoning to business problems. Rather than dwelling on rigor, algorithms, and proofs of theorems, the authors concentrate on showing examples and using the software package Netica to represent and solve problems. The book contains unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance. It shares insights about when and why probabilistic methods can and cannot be used effectively. This book is recommended for all RD professionals and students who are involved with industrial informatics, that is, applying the methodologies of computer science and engineering to business or industry information. This includes computer science and other professionals in the data management and data mining field whose interests are business and marketing information in general, and who want to apply AI and probabilistic methods to their problems in order to better predict how well a product or service will do in a particular market, for instance. Typical fields where this technology is used are in advertising, venture capital decision making, operational risk measurement in any industry, credit scoring, and investment science. Bookseller Inventory # AA59780123704771

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