'Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website - and what to do about it' - Jakob Nielsen, Principal, Nielsen Norman Group. 'There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1 per cent of those pages followed Ginny's practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100 per cent of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today' - Lou Rosenfeld, co-author, "Information Architecture for the World Wide Web". On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks - to gather information, reading only what we need. We are all too busy to read much on the web. This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site. Learn how to create usable and useful content for the web from the master Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use. This practical, informative book will help anyone creating web content do it better. This title features clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. It is written in easy-to-read style with many 'befores' and 'afters'. This title also features specific guidelines for web-based press releases, legal notices, and other documents, and tips on making web content accessible for people with special needs. Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: "A Practical Guide to Usability Testing" (with Joseph Dumas), and "User and Task Analysis for Interface Design" (with JoAnn Hackos), and is the recipient of many awards.
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Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. A linguist by training, Ginny is passionate about understanding how people think, how people read, how people use web sites - and helping clients write web content that meets web users' needs in the ways in which they work. Ginny loves to teach and mentor - and to practice what she preaches. She turns research into practical guidelines that her clients and students can apply immediately to their web sites. Ginny's earlier books received rave reviews for being easy to read and easy to use, as well as comprehensive and full of great advice. She is co-author of two classic books on usability: * A Practical Guide to Usability Testing (with Joseph Dumas) * User and Task Analysis for Interface Design (with JoAnn Hackos) She is also the author of the section on writing on www.usability.gov. Ginny's work and leadership in the usability and plain language communities have earned her numerous awards, including the Rigo Award from the ACM Special Interest Group on the Design of Communication and the Alfred N. Goldsmith Award from the IEEE Professional Communication Society. Ginny is a Fellow of the Society for Technical Communication and a past member of the Board of Directors of both the Society for Technical Communication and the Usability Professionals' Association.
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Book Description Morgan Kaufmann, 2007. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: 1. 'Hollowing Out' Versus the New Interventionism: Public Attitudes and Welfare Futures Peter Taylor-Gooby 2. Changing Labour Markets, New Social Divisions and Welfare State Support: Denmark in the 1990s. Joergen Goul Andersen 3. The Middle Class and Welfare State Retrenchment: Attitudes to Swedish Welfare Policies Stefan Svallfors 4. Who Wants to Preserve the "Scandinavian Service State"? Attitudes to Welfare Services Among Citizens and Local Government Elities in Finland 1992-96. Helena Blomberg and Christian Kroll 5. Welfare State Opinions Among Citizens, MP-Candidates and Elites: Evidence from Finland Pauli Forma 6. Progressive Taxation Farewell? Attitudes to Income Redistribution and Taxation in Sweden, Great Britain, and the United States Jonas Edlund 7. Within and Without: Labour Force Status and Political Views in Four Welfare States George Matheson and Michael Wearing 8. Need, Citizenship or Merit: Public Opinion on Pension Policy in Australia, Finland and Poland Pauli Forma & Olli Kangas 9. Egalitarianism, Perception of Conflicts, and Support for Transformation in Poland Krzysztof Zagorski 10. And What if the State Fades Away? The Civilising Process and the State Zsuzsa Ferge. Bookseller Inventory # ABE_book_new_0123694868
Book Description Morgan Kaufmann, 2007. Paperback. Book Condition: New. book. Bookseller Inventory # 0123694868
Book Description Morgan Kaufmann, 2007. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0123694868
Book Description Morgan Kaufmann, 2007. Paperback. Book Condition: New. Bookseller Inventory # P110123694868