Business and Finance ROBERT LEVINE Free Ride

ISBN 13: 9780099549284

Free Ride

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9780099549284: Free Ride

On the one hand information wants to be expensive because it's so valuable. The right information in the right place just changes your life. On the other hand, information wants to be free, because the cost of getting it out is getting lower and lower all the time. So you have these two fighting against each other.'So said the influential technologist Stewart Brand at a 1984 hacker convention. Not only did his words evolve into a media business mantra that has shaped the internet as we know it today but the conflict which he predicted has led to a revolution in the way that our culture is disseminated and consumed. Over the last decade the traditional media - newspapers, music, television, films and books - have been systematically ransacked by digital organisations. Every media business has had to contend with the growing consumer demand for free online content. As it is currently configured, both technically and legally, the Internet allows technology companies to reduce the price of content to zero by letting them build businesses with content copyrighted by others. It's a very effective way to draw an audience. MySpace attracted a user base larger than the population of most European countries, in part by letting its audience stream music, then sold itself to News Corporation for $580 million. But what are the consequences for cultural businesses? Is the result simply mayhem and inevitable cultural impoverishment? Free Ride is the essential guide to a global marketplace in transition: where we are, how we got here and what we have to do to avoid cultural meltdown.

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About the Author:

Robert Levine was the executive editor of Billboard and has written for Vanity Fair, Rolling Stone, and the arts and business sections of the New York Times. Before that, he was a features editor at New York magazine and Wired. He holds a B.A. in politics from Brandeis and an M.S.J.from Northwestern University's Medill School of Journalism. He now covers the culture business from New York and Berlin. Free Ride is his first book.

Review:

"[A] meticulously researched book... Levine's solutions are sensible...it's a vital discussion we need to be having" -- Davin O'Dwyer Irish Times "Levine is an engaging, provocative writer, and there is much to like about Free Ride...an entertaining read, with an entertaining cast" Observer "Pugnacious and well-researched" -- Steven Poole Guardian "Important" -- Bryan Appleyard Sunday Times "Comprehensive" -- Pat Kane Independent

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Book Description Vintage Publishing, United Kingdom, 2012. Paperback. Book Condition: New. Language: English . Brand New Book. Information wants to be free says influential technologist Stewart Brand at a 1984 hacker convention. These words became the mantra that shaped the Internet, and the conflict he predicted has led to a revolution in the way that our culture is funded and consumed. We have come to demand free content online, mistaking the packaging of physical products for what we were actually paying for- the creative content. Newspapers are being pressurised to give their content away for free online; music sales have plummeted due to piracy; and Amazon is using its market power to drive down the price of ebooks. Technology companies are making millions from content created and funded by others, reducing the value of culture in the process. How did the media industry lose control over its destiny? What are the consequences? And are we headed for cultural meltdown if the media can t stop the free ride?. Bookseller Inventory # AB99780099549284

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Book Description Vintage Publishing. Paperback. Book Condition: new. BRAND NEW, Free Ride: How the Internet is Destroying the Culture Business and How it Can Fight Back, Robert Levine, Information wants to be free' says influential technologist Stewart Brand at a 1984 hacker convention. These words became the mantra that shaped the Internet, and the conflict he predicted has led to a revolution in the way that our culture is funded and consumed. We have come to demand free content online, mistaking the packaging of physical products for what we were actually paying for- the creative content. Newspapers are being pressurised to give their content away for free online; music sales have plummeted due to piracy; and Amazon is using its market power to drive down the price of ebooks. Technology companies are making millions from content created and funded by others, reducing the value of culture in the process. How did the media industry lose control over its destiny? What are the consequences? And are we headed for cultural meltdown if the media can't stop the free ride?. Bookseller Inventory # B9780099549284

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Book Description Vintage Publishing, United Kingdom, 2012. Paperback. Book Condition: New. Language: English . Brand New Book. Information wants to be free says influential technologist Stewart Brand at a 1984 hacker convention. These words became the mantra that shaped the Internet, and the conflict he predicted has led to a revolution in the way that our culture is funded and consumed. We have come to demand free content online, mistaking the packaging of physical products for what we were actually paying for- the creative content. Newspapers are being pressurised to give their content away for free online; music sales have plummeted due to piracy; and Amazon is using its market power to drive down the price of ebooks. Technology companies are making millions from content created and funded by others, reducing the value of culture in the process. How did the media industry lose control over its destiny? What are the consequences? And are we headed for cultural meltdown if the media can t stop the free ride?. Bookseller Inventory # AB99780099549284

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Book Description Vintage. Book Condition: New. 2012. Paperback. Technology companies are making millions from content created and funded by others, reducing the value of culture in the process. How did the media industry lose control over its destiny? What are the consequences? And are we headed for cultural meltdown if the media can't stop the free ride? This title deals with these questions. Num Pages: 320 pages. BIC Classification: KNT; LNRC; UDB. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 130 x 21. Weight in Grams: 232. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780099549284

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Book Description Vintage, 2012. Book Condition: New. 2012. Paperback. Technology companies are making millions from content created and funded by others, reducing the value of culture in the process. How did the media industry lose control over its destiny? What are the consequences? And are we headed for cultural meltdown if the media can't stop the free ride? This title deals with these questions. Num Pages: 320 pages. BIC Classification: KNT; LNRC; UDB. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 130 x 21. Weight in Grams: 232. . . . . . . Bookseller Inventory # V9780099549284

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