In September 2001 the British Association for the Advancement of Science (the BA) embarked on the world's largest, and most unusual, scientific experiment. The aim of the project was to find the world's funniest joke, and answer important questions about the psychology of humour. For example, Do men and women find the same jokes funny? Does our sense of humour change as we get older? What is the best time of day to tell a joke? Do different nations laugh at the same jokes? The experiment was called LaughLab and was carried out as part of Science Year in the UK. An Internet site was established containing two sections: in the first, people submitted their favourite jokes; in the second they answered a few simple questions about themselves - male or female, age, nationality, etc - and then rated how funny they found a random selection of jokes. The experiment captured the imagination of individuals throughout the world. 40,000 jokes were received and evaluated by 350,000 people. At the end of the project the information was carefully examined and discoveries made about the jokes that made men giggle and women groan, those that tickled kids but not adults, and the jokes that were the most popular in different countries. Along the way the 'winning' jokes in different categories were uncovered, including the best 'doctor' jokes
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The fascinating and entertaining search to find the world's funniest joke and answer important questions about the psychology of humour.From the Back Cover:
What is the world's funniest joke?
What is the world's worst joke?
Do women and men find the same jokes funny?
What do the jokes we find funny reveal about the way in which our brains work?
For hundreds of years, scientists and philosophers have investigated what jokes make us laugh, and why certain people find certain jokes funny. Now, with the results of its record-breaking experiment, LaughLab provides us with the answers.
It was a simple idea: set up an Internet site and invite people of all ages and nationalities to submit their favourite joke and rate how funny they found a random selection of jokes. At the end of the experiment, the results would be analysed. We would find out which joke has the whole world laughing, and answer some important questions about the psychology of humour along the way.
40,000 jokes were submitted from all around the world and rated over a million times in the biggest experiment in history. Does the world's funniest joke make you laugh? What was the winner of the best 'Doctor, Doctor' joke, the winner of the funniest animal?
Find the answers to these questions and many more in this fast-paced, humorous and highly entertaining investigation into the art of laughter.
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Book Description Random House of Canada Ltd, 2002. Paperback. Book Condition: Brand New. 192 pages. 7.80x5.12x0.51 inches. In Stock. Bookseller Inventory # zk0099446871
Book Description Arrow Books Ltd, 2002. Paperback. Book Condition: New. Bookseller Inventory # DADAX0099446871
Book Description Arrow Books Ltd, 2002. Paperback. Book Condition: New. Bookseller Inventory # P110099446871
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800994468731.0